BMGT 350 Pearson Chapter 5

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Which of the following are​ tradition-bound, suspicious of​ changes, and adopt the innovation only when it has become something of a tradition​ itself? A. Innovators B. Late mainstream C. Early adopters D. Early mainstream E. Lagging adopters

E. Lagging adopters

According to​ lecture, which stage of the Consumer Decision Process is most ignored by​ marketers? A. Prepurchase B. Evaluation of Alternatives C. Postpurchase D. Information Search

C. Post-purchase

According to​ lecture, a​ product/brand that is purchased​ 2-3 times in a 12 month to 5 year period where the consumer conducts product Information Search in both external and internal ways is probably considered which type of​ product? A. Specialty B. Commodity C. Convenience D. Shopping

D. Shopping

In the broadest​ sense, a new product marketer must research​ _____________________ when developing a new product and a marketing program. A. various domestic promotional challenges B. characteristics of international markets C. characteristics related to pricing acceptability D. characteristics influencing the rate of adoption. E. attitudes of consumers toward packaging

D. characteristics influencing the rate of adoption

5) According to the video, Goodwill has often had to cut prices due to poor ______ conditions. a technological b social c cultural d economic e political

d economic

1) The video suggests that a key challenge for Goodwill's marketers is to change the view of many consumers that secondhand stores are musty, low-class operations with poor-quality merchandise. This exemplifies the psychological concept of __________, which is the process by which people select, organize, and interpret information to form a meaningful picture of the world. a motivation b personality c attitudes d perception e beliefs

d perception

2) According to the video, some individuals living in trendy neighborhoods choose to shop at Goodwill boutiques in order to find fashionable clothing and "shabby chic" furniture. According to Maslow's theory of __________, such shoppers are likely seeking to satisfy social or esteem needs. a perception b learning c personality d attitude change e motivation

e motivation

What are the five stages of the consumer adoption​ process, in the correct​ sequence? A. ​Awareness, trial,​ evaluation, interest, and adoption B. ​Awareness, evaluation,​ interest, trial, and adoption C. ​Awareness, interest,​ trial, evaluation, and adoption D. ​Awareness, interest,​ evaluation, trial, and adoption E. ​Awareness, trial,​ interest, evaluation, and adoption

D. ​Awareness, interest,​ evaluation, trial, and adoption

Consumers go through a distinct process in making a purchase. Of the​ following, which is the final step in that​ process? A. Evaluation of alternatives B. Making a purchase C. Recognizing a need D. ​Post-purchase behavior E. Gathering information

D. ​Post-purchase behavior

Which of the following is NOT among the major factors influencing consumer buying​ behavior? A. Commercial B. Cultural C. Personal D. Psychological E. Social

A. Commercial

Consumers obtain information from numerous sources. Which of the following involves dealer and manufacturer​ websites, packaging, and​ displays? A. Commercial sources B. Media sources C. The internet D. Personal sources E. Public sources

A. Commercial sources

Which of the five characteristics identified has an inverse relationship with an​ innovation's rate of​ adoption, meaning as this characteristic​ increases, the rate of adoption is​ slower? A. Complexity B. Compatibility C. Divisibility D. Relative advantage E. Communicability

A. Complexity

Trisha is an avid collector of stamps. ​ Trisha's collection is worth a lot of money and represents a good deal of time spent searching through stamp fairs and online outlets. One stamp that has elluded her dates back to the Civil War. After many years of online​ searching, Trisha has found the rare stamp and has been in contact with the seller but he would like a very high price for the stamp. For​ Trisha, the Information Search Stage of the Consumer Decision Process can be characterized as predominately​ ___________________ and the risk for​ Trisha's purchase of the rare stamp is​ ____________________. A. ​External, Financial B. ​Extensive, Functional C. ​Unsought, Functional D. ​Internal, Financial

A. ​External, Financial

______________________ determines if a buyer is satisfied or dissatisfied with a purchase. A. The amount of information gathered in the​ decision-making process B. The relationship between the​ consumer's expectations and the​ product's perceived performance C. How others feel about the purchase D. Whether or not the buyer experiences cognitive dissonance E. The number of alternatives considered in the purchase decision

B. The relationship between the​ consumer's expectations and the​ product's perceived performance

​__________________ determines whether the buyer is satisfied or dissatisfied with a purchase. A. The relationship between the price of the product and the​ product's perceived performance B. The relationship between the​ consumer's expectations and the​ product's perceived performance C. The relationship between the​ consumer's expectations and where the product was purchased D. The relationship between the price of the product and the level of customer service provided E. The relationship between the​ consumer's expectations and how others evaluate the product

B. The relationship between the​ consumer's expectations and the​ product's perceived performance

Which stage of the business buying decision process involves ranking the importance of​ reliability, durability, and​ price? A. supplier search B. general need description C. product specification D. supplier selection E. proposal solicitation

B. general need description

Marketers of brands understand that they must figure out how to reach​ ___________________ that can exert social influence on others. A. millennials B. opinion leaders C. social groups D. baby boomers E. cultural segments

B. opinion leaders

purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among fans. From​ fans' viewpoint, the housewives reality show is a​ ______________. A. membership group Your answer is not correct. B. reference group This is the correct answer. C. lagging adopter D. ​late-majority adopter E. family group

B. reference group

Which of the following correctly defines the consumer​ market? A. Individuals who spend more than​ $1,000 a year on purchases B. ​Manufacturers, retailers, and consumers C. Individuals and households that buy goods and services for personal consumption D. Any business that sells goods and services to other businesses E. Retailers who sell goods and services to consumers

C. Individuals and households that buy goods and services for personal consumption

Luke is headed to buy an engagement ring for his future bride. He plans to purchase a ring that is between​ $6-7,000 and is at least a one carrot​ diamond, yellow gold. He walks out of the jewelry store having spent​ $6,500 and the ring is a​ 3/4 carrot​ diamond, white gold. For Luke the determinant​ attribute(s) were: A. Carrot size and gold color B. Money​ Spent, carrot size and gold color C. Money Spent D. Carrot size

C. Money Spent

What are the eight steps in the business buying decision​ process, in the correct​ sequence? A. Performance​ review, problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, and​ order-routine specification B. Problem​ recognition, general need​ description, product​ specification, supplier​ search, supplier​ selection, proposal​ solicitation, order-routine​ specification, and performance review C. Problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, and performance review D. Problem​ recognition, general need​ description, product​ specification, supplier​ selection, supplier​ search, proposal​ solicitation, order-routine​ specification, and performance review E. General need​ description, problem​ recognition, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, and performance review

C. Problem​ recognition, general need​ description, product​ specification, supplier​ search, proposal​ solicitation, supplier​ selection, order-routine​ specification, and performance review

What is the mistaken assumption that​ business-to-business companies often make about digital and social​ media? A. That digital and social media yield little except for brand awareness B. That digital and social media require teams of specialists C. That digital and social media are useful primarily to consumer products and services companies D. That digital and social media choices are confined to Twitter and Facebook E. That digital and social media are only effective with large expenditures

C. That digital and social media are useful primarily to consumer products and services companies

Betty has just realized that she forgot to buy butter as she tries to make Chocolate Chip Cookies. In terms of Problem​ Recognition, Betty has just defined her​ _______________________. A.Problem State B.Desired State C.Actual State D.Determinant State

C.Actual State

Which of the following is NOT a social factor influencing consumer buying​ behavior? A. Word of mouth B. Reference groups C. Online social networks D. Cognitive dissonance E. Opinion leaders

D. Cognitive dissonance

What is the first step of the buyer decision​ process? A. Alternative evaluation B. Purchase decision C. ​Post-purchase behavior D. Need recognition E. Information search

D. Need recognition

Which of the following is a personal characteristic influencing a​ consumer's buying​ behavior? A. Family B. Status C. Motivation D. Occupation E. Social networks

D. Occupation

Which of the following refers to the degree to which an innovation fits the values and experiences of potential​ consumers? A. Relative advantage B. Communicability C. Complexity D. Divisibility E. Compatibility

E. Compatibility

Which of the following is likely to slow the adoption of a new​ technology? A. Divisibility B. Relative advantage C. Compatibility D. Communicability E. Conceptual complexity

E. Conceptual complexity

Marketers need to understand and know the answers to several key questions when dealing with buying centers. Of the​ following, which is NOT one of those key​ questions? A. Who are the major buying center​ participants? B. What major influences impact the buying center​ decision? C. In what decisions do they exercise influence and to what​ degree? D. What evaluation criteria does each decision participant​ use? E. Is price a major factor or is the buying center price​ sensitive?

E. Is price a major factor or is the buying center price​ sensitive?

_________ refers to the practice of integrating ethnic themes and​ cross-cultural practices within a​ company's mainstream marketing. A. Guerilla marketing B. Cause marketing C. Viral marketing D. Buzz marketing E. Total market strategy

E. Total market strategy

4) According to the video, Goodwill adjusts its merchandising and store formats in Northern California to better match the __________ of individuals living within those neighborhoods, as expressed by their respective daily activities, interests, and opinions. a lifestyle b social class c reference group d culture e personality

a lifestyle

3) Goodwill adapts its store formats and merchandise plans to match the innovativeness and disposable income of shoppers in nearby neighborhoods. For instance, customers of its boutique store in the Haight-Ashbury neighborhood of San Francisco are more likely to demonstrate greater __________ for trendy fashions. a extensive information search b greate rate of adoption c cognitive dissonance d an evaluation of alternatives e motivation

b greate rate of adoption

Wilden is​ knee-deep in the Fall semester of studies and socializing. He cannot stay awake during this late night of studying so he heads down to the vending for a​ pick-me-up. He would love a Five Hour Energy shot but is disappointed to see​ it's not available in the machine. He chooses another drink with caffine to try to stay awake. For the brand Five Hour​ Energy, the sale was lost because their Intensity of Distribution is NOT​ __________________. A.Intensive B.Exclusive C.Selective D.Extensive

A.Intensive

Technology advances have made​ B-to-B online purchasing possible. This is called​ ________. A. automated requests for proposals B. ​e-shipping options C. online bidding D. ​web-based submissions of proposals E. ​e-procurement

E. ​e-procurement

Which of the following lists the five steps of the buyer decision process in the correct​ order? A. Need​ recognition, purchase​ decision, information​ search, evaluation of​ alternatives, and​ post-purchase behavior B. Need​ recognition, evaluation of​ alternatives, information​ search, purchase​ decision, and​ post-purchase behavior C. Need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior D. Purchase​ decision, need​ recognition, information​ search, evaluation of​ alternatives, and​ post-purchase behavior E. Need​ recognition, information​ search, purchase​ decision, evaluation of​ alternatives, and​ post-purchase behavior

C. Need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and​ post-purchase behavior

Which of the following statements regarding the business market is​ correct? A. Business buying decisions are less complex than consumer buying decisions. B. Demand in the business market is more elastic than demand in the consumer market. C. The business market has more businesses than the consumer market. D. The business market is not as large as the consumer market in terms of dollars spent and items purchased. E. Many sets of business purchases are made for one set of consumer purchases.

E. Many sets of business purchases are made for one set of consumer purchases.

When marketers want to promote their products and services through​ word-of-mouth marketing​ programs, they typically begin by​ ________. A. pushing​ one-way commercials at customers B. developing print and radio advertisements C. identifying and targeting late adopters D. withdrawing from online social networks E. generating​ person-to-person brand conversations

E. generating​ person-to-person brand conversations

The individual​ (consumer) marketplace was discussed in lecture as being important to our​ (U.S.) economy because​ it: A. can signal​ down-turns in the GDP B. represents approximately​ one-third of the GDP C. offers businesses a consistent selling mass D. offers both discretionary and disposable good opportunities E. represents approximately​ two-thirds of the GDP

E. represents approximately​ two-thirds of the GDP

According to​ lecture, which of the following should be the first​ criteria/features of a product to include in a positioning​ statement? A. Determinant Criteria B. Evoked Criteria C. Salient Criteria D. Inert Criteria E. None of the choice listed above

A. Determinant Criteria


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