BUA Chapter 16

Which of the following describes a company that makes employees feel better about their work by giving them a clear direction?

Sense-of-mission

_______________ marketing means that the company should define its mission in broad social terms rather than narrow product terms.

Sense-of-mission

According to the principle of __________ marketing, the company should put most of its resources into customer value-building marketing investments

Consumer value

_________________ marketing means that the company should view and organize its marketing activities from the consumer's point of view.

Consumer-oriented

__________includes exaggerating packaging contents through subtle design, using misleading labeling, or describing size in misleading terms.

Deceptive packaging

___________includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail list price.

Deceptive pricing

__________refers to practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Deceptive promotion

_____________ products, such as bad-tasting and ineffective medicine, have neither immediate appeal nor long-run benefits.

Deficient

______________ products give both high immediate satisfaction and high long-run benefits, such as tasty and nutritious breakfast foods.

Desirable

Which of the following promotes the idea of a code of ethics that calls on marketers to adopt an ethical norm?

Do no harm

____________ refers to consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applicable laws and regulations in the choices we make.

Do no harm

________________ means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency, and citizenship.

Embrace ethical values

Nike makes shoes out of "environmentally preferred materials." It recycles old sneakers and educates young people about conversation, reuse, and recycling. What policy has this company adopted?

Environmental Sustainability

___________ is an organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people's current and future living environment.

Environmentalism

______________ means striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process as well as avoiding deception in product design, pricing, communication, and delivery or distribution.

Foster trust in the marketing system

The principle of ___________ marketing requires that a company continuously seek real product and marketing improvements.

Innovative

____________ recognizes that organizations thrive from day to day by determining the current needs and wants of target customers and fulfilling those needs and wants more effectively and efficiently than competitors do.

Marketing concept

______________ products give high immediate satisfaction but might hurt consumers in the long run

Pleasing

____________ is when major retailers draw a red line around disadvantaged neighborhoods and avoiding placing stores there.

Redlining.

_______________ products have low immediate appeal but might benefit consumers in the long run, for instance, bicycle helmets or some insurance products.

Salutary

The _______ concept considers the future welfare of consumers.

Societal marketing

The ____________ concept considers future company needs.

Strategic marketing

Which of the following considers the future needs of a company?

Strategic planning concept

In 1938, Congress enacted the ___________, which gave the Federal Trade Commission (FTC) power to regulate "unfair or deceptive acts or practices."

Wheeler-Lea Act

Because of the lack of supermarkets in low-income areas, many disadvantaged consumers find themselves in___________, with little or no access to healthy, affordable fresh foods.

food deserts