BUAD 3010 Chapter 14 Quiz
3. phishing
Consumers may receive an e-mail, supposedly from their bank or credit card company, saying that their account's security has been compromised. The sender asks consumers to log on to a provided Web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called ______. 1. mobile marketing 2. spamming 3. phishing 4. infomercials 5. telemarketing
4. online marketing, social media marketing, and mobile marketing
Forms of digital and social media marketing include ______. 1. telemarketing, face-to-face selling, and kiosk marketing 2. telemarketing, direct-mail marketing, and catalog marketing 3. direct-response TV marketing, telemarketing and direct-mail marketing 4. online marketing, social media marketing, and mobile marketing 5. kiosk marketing, telemarketing and direct-response TV marketing
4. kiosk
Many consumers today rent DVDs from a vending machine called Redbox, which can be found in retail stores and other locations. Redbox is type of direct marketing tool called a(n) _________. 1. website 2. DRTV 3. iTV 4. kiosk 5. infomercial
4. social networks are largely user-controlled
One challenge of social media marketing is that ___________. 1. it is used for real-time marketing 2. very few companies use it 3. it is cost-effective 4. social networks are largely user-controlled 5. it has not spread globally
4. easy, convenient and private
The benefits of direct and digital marketing for buyers are that it is _________. 1. easy, convenient and impersonal 2. easy, convenient and public 3. convenient, private and hard to use 4. easy, convenient and private 5. easy, private and expensive
1. viral marketing
The digital version of word-of-mouth marketing that involves creating videos, ads, and other marketing content that is so infectious that customers will seek them out or pass them along to their friends is called _______. 1. viral marketing 2. omni-channel marketing 3. online marketing 4. e-mail marketing 5. search engine marketing
2. Direct and digital marketing
Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships? 1. Public relations 2. Direct and digital marketing 3. advertising 4. Sales promotion 5. Personal selling
3. Direct-mail marketing
________ involves sending an offer, announcement, reminder, or other item to a person at a particular address. 1. Catalog marketing 2. Direct-response television marketing 3. Direct-mail marketing 4. Kiosk marketing 5. Telemarketing
1. Invasion of privacy
____________ is perhaps the toughest public policy issue now confronting the direct marketing industry. 1. Invasion of privacy 2. Deceptive pricing 3. Deceptive advertising 4. Junk mail 5. Irritation
5. marketing
Geico's website is designed to quickly turn an inquiry into a sale. Geico has designed a(n) ______ website. 1. phishing 2. e-mail 3. search engine 4. branded community 5. marketing