BUAD 3010 Chapter 14 Quiz

3. phishing

Consumers may receive an​ e-mail, supposedly from their bank or credit card​ company, saying that their​ account's security has been compromised. The sender asks consumers to log on to a provided Web address and confirm their account and other personal information and then steals this private information. This is a fraudulent practice called​ ______. 1. mobile marketing 2. spamming 3. phishing 4. infomercials 5. telemarketing

4. online​ marketing, social media​ marketing, and mobile marketing

Forms of digital and social media marketing include​ ______. 1. telemarketing, face-to-face​ selling, and kiosk marketing 2. telemarketing, direct-mail​ marketing, and catalog marketing 3. direct-response TV​ marketing, telemarketing and​ direct-mail marketing 4. online​ marketing, social media​ marketing, and mobile marketing 5. kiosk​ marketing, telemarketing and​ direct-response TV marketing

4. kiosk

Many consumers today rent DVDs from a vending machine called​ Redbox, which can be found in retail stores and other locations. Redbox is type of direct marketing tool called​ a(n) _________. 1. website 2. DRTV 3. iTV 4. kiosk 5. infomercial

4. social networks are largely​ user-controlled

One challenge of social media marketing is that​ ___________. 1. it is used for​ real-time marketing 2. very few companies use it 3. it is​ cost-effective 4. social networks are largely​ user-controlled 5. it has not spread globally

4. easy, convenient and private

The benefits of direct and digital marketing for buyers are that it is​ _________. 1. easy, convenient and impersonal 2. easy, convenient and public 3. convenient, private and hard to use 4. easy, convenient and private 5. easy, private and expensive

1. viral marketing

The digital version of​ word-of-mouth marketing that involves creating​ videos, ads, and other marketing content that is so infectious that customers will seek them out or pass them along to their friends is called​ _______. 1. viral marketing 2. ​omni-channel marketing 3. online marketing 4. e-mail marketing 5. search engine marketing

2. Direct and digital marketing

Which form of marketing involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer​ relationships? 1. Public relations 2. Direct and digital marketing 3. advertising 4. Sales promotion 5. Personal selling

3. Direct-mail marketing

________ involves sending an​ offer, announcement,​ reminder, or other item to a person at a particular address. 1. Catalog marketing 2. Direct-response television marketing 3. Direct-mail marketing 4. Kiosk marketing 5. Telemarketing

1. Invasion of privacy

____________ is perhaps the toughest public policy issue now confronting the direct marketing industry. 1. Invasion of privacy 2. Deceptive pricing 3. Deceptive advertising 4. Junk mail 5. Irritation

5. marketing

Geico's website is designed to quickly turn an inquiry into a sale. Geico has designed​ a(n) ______ website. 1. phishing 2. e-mail 3. search engine 4. branded community 5. marketing