Buhi Demographic Quiz
Energetic Jill
Percent of Market: 10% Age: 18-27 Gender: Female Income: $13,000-$23,000 Interests: duffel, sports, school, travel, carry on, dance, aerobics, zumba, etc.
City Hopper Sue
Percent of Market: 12% Age: 18-35 Gender: Female Income: $28,000-$40,000 Interests: backpack, backpacking, exploring, vacation, sightseeing, travel, urban, travel abroad, best bags, how to pack, packing, explore, fun, luggage, adventure, transportation, airplane, airlines, etc.
Up and Comer Raj
Percent of Market: 16% Age: 18-26 Gender: Male Income: $30,000-$45,000 Interests: work, backpack, computer, meeting, travel, business, style, insights, news, industry, industry insights, founder, owner, CEO, inspiration, etc.
Back to School Molly
Percent of Market: 20% Age: 18-26 Gender: Female Income: $12,000-$20,000 Interests: backpack, black, style, fashion, bag, convenience, comfort, essentials, college, university, school supplies, high school, class, etc.
Daypacker Tom
Percent of Market: 29% Age: 18-26 Gender: Male Income: $22,000-$28,000 Interests: backpacking, hiking, daypack, school, outings, day trip, work, travel, camping, canoeing, boating, fishing, sightseeing, hunting, cycling, sports, vacation, tourism, exploring, etc.
Hipster Mommy Kami
Percent of Market: 5% Age: 32-45 Gender: Female Income: $35,000-$70,000 Interests: children, girls, backpack, school, girl, children's apparel, kid clothes, online shopping, motherhood, parenting, dresses, boutiques, family, shopping and fashion, shoes, shopping, etc.
Seaside Sally
Percent of Market: 8% Age: 18-26 Gender: Female Income: $20,000-$30,000 Interests: sailing, boating, swimming, fishing, outdoors, sightseeing, country, rural, backpack, white, ocean, travel, style, vacation, coast, north, bag, boat, sea, casual, rings, lake, cabin, mountain lakes, off the grid, camp, camping, etc.
Energetic Jill
Who has started teaching a zumba class and needs something that looks good to carry her gear in?
Back to School Molly
Who is going back to school and needs a unique look for the fall?
Daypacker Tom
Who is looking for a multi-purpose bag for his next trip to his friend's cabin?
City Hopper Sue
Who is planning a vacation to Thailand and needs fashioable but practical travel bags for her trip.
Up and Comer Raj
Who is starting his new job at a law firm and is looking for something professional and stylish for his laptop and documents?
Seaside Sally
Who needs a new bag for the beach?
Hipster Mommy Kami
Whose twin daughters are starting junior high and she wants some sturdy but trendy bags for school?