Building & Maintaining a Website

Using website traffic tracking methods to aid decision making

Emily owns a clothing store and has a website from which people can order her clothes. She noticed a large number of people viewing her line of gloves, so she decided to create a glove showcase on her home page. This is an example of:

Featuring advertising on the website

Making a website look cluttered or unprofessional are cons of this

Finding a Web host

NOT a part of maintaining a website

Making sure keywords are used frequently

NOT part of verifying if a website is functioning correctly

Really Simple Syndication

RSS stands for:

True

True or False: Adobe® Flash® is a program which produces animations and navigation interfaces for websites.

False

True or False: HTML stands for Hyperspeed Markup Language.

True

True or False: Using keywords frequently can help to optimize your website on a search engine.

True

True or False: Website registration includes picking a website name and an extension such as .com or .org

Internet Corporation for Assigned Names and Numbers

Website registration involves registering with this organization

A problem which occurs when a website does not function as expected

a website bug is:

Plan your website

first step in the Web design process

They generate and deliver updates to the site automatically

purpose of RSS feeds

The ability to reach more people; Inform customers about your product; Provides information about your business; Helps business owners and managers analyze customer needs

reasons to build a company website

Search engine optimization

term for the practice of increasing a website's rank on the list of search engine results

They take time and money to implement

the downside of adding features such as online shopping carts and security

Design should convey a message consistent with the business's other marketing efforts

true about the design details used in a website

Building relationships with suppliers

NOT a possible goal of a website discussed in the segment

Fluid Application Language

NOT a programming language discussed in this segment

Price

The big tradeoff involves trading bells and whistles, new features, reliability, and better technology in exchange for __________.