Building & Maintaining a Website
Using website traffic tracking methods to aid decision making
Emily owns a clothing store and has a website from which people can order her clothes. She noticed a large number of people viewing her line of gloves, so she decided to create a glove showcase on her home page. This is an example of:
Featuring advertising on the website
Making a website look cluttered or unprofessional are cons of this
Finding a Web host
NOT a part of maintaining a website
Making sure keywords are used frequently
NOT part of verifying if a website is functioning correctly
Really Simple Syndication
RSS stands for:
True
True or False: Adobe® Flash® is a program which produces animations and navigation interfaces for websites.
False
True or False: HTML stands for Hyperspeed Markup Language.
True
True or False: Using keywords frequently can help to optimize your website on a search engine.
True
True or False: Website registration includes picking a website name and an extension such as .com or .org
Internet Corporation for Assigned Names and Numbers
Website registration involves registering with this organization
A problem which occurs when a website does not function as expected
a website bug is:
Plan your website
first step in the Web design process
They generate and deliver updates to the site automatically
purpose of RSS feeds
The ability to reach more people; Inform customers about your product; Provides information about your business; Helps business owners and managers analyze customer needs
reasons to build a company website
Search engine optimization
term for the practice of increasing a website's rank on the list of search engine results
They take time and money to implement
the downside of adding features such as online shopping carts and security
Design should convey a message consistent with the business's other marketing efforts
true about the design details used in a website
Building relationships with suppliers
NOT a possible goal of a website discussed in the segment
Fluid Application Language
NOT a programming language discussed in this segment
Price
The big tradeoff involves trading bells and whistles, new features, reliability, and better technology in exchange for __________.
