buisness
Which of the following is NOT a type of segmentation?
Aerographic
What is NOT a reason a new product might fail?
Appropriate channels selected
Industrial marketing is also known as which of the following?
Business-to-business
Focusing on attracting and retaining customers by continually creating relevant products is known as which of the following?
Content marketing
20. Which of the following is NOT a way online advertising can be purchased?
Cost per view
Mark goes to a department store in search of the perfect gift for his son's birthday. Mark is considered to be which of the following?
Customer
Targeting teenagers is an example of which type of segmentation?
Demographic
What is NOT a type of pricing?
Distributing pricing
Marketers use MSAs for which of the following reasons?
Distributing promotions to the right producers
Which of the following is NOT considered a trend in marketing?
Distributive marketing
1. Which of the following is NOT one of the seven pillars of marketing?
Economics
The marketing mix includes place, price, positioning and promotion.
False
Which generation is arguably the most educated?
Generation X
Why are the "Seven Pillars of Marketing" important to marketing strategies?
Help overcome separations and discrepancies between producers and consumers
Which of the following populations are the largest ethnic group in the United States?
Hispanic
Market segmentation involves which of the following?
Market segmentation involves which of the following?
Which of the following combines finding a target market and using a marketing mix?
Marketing strategy
Effective marketing is difficult because of which of the following?
Producers and consumers are usually separated in several way
Research group volunteers can effectively help by doing which of the following?
Reacting as they would in the real world to price
Which of the following is NOT an example of demographic segmentation?
Segmentation by location
There are how many foundations to marketing?
Seven
Which of the following was NOT listed as a disadvantage of mobile marketing?
Stores unwanted information on the device
A similar group of customers a company wants to attract is known as which of the following?
Target market
Personal selling can be a part of ____ and involves direct spoken communication between sellers and customers.
Telemarketing
Which of the following is NOT an example of sales promotion?
Telemarketing
The success of negative driven products relies on consumers __________
The success of negative driven products relies on consumers __________
It is rare for a completely new product to enter markets and be succe
True
Marketers look at disposable income and discretionary income when marketing to consumers.
True
Mass markets are a homogeneous group of consumers to which producers wish to appeal.
True