buisness

Which of the following is NOT a type of segmentation?

Aerographic

What is NOT a reason a new product might fail?

Appropriate channels selected

Industrial marketing is also known as which of the following?

Business-to-business

Focusing on attracting and retaining customers by continually creating relevant products is known as which of the following?

Content marketing

20. Which of the following is NOT a way online advertising can be purchased?

Cost per view

Mark goes to a department store in search of the perfect gift for his son's birthday. Mark is considered to be which of the following?

Customer

Targeting teenagers is an example of which type of segmentation?

Demographic

What is NOT a type of pricing?

Distributing pricing

Marketers use MSAs for which of the following reasons?

Distributing promotions to the right producers

Which of the following is NOT considered a trend in marketing?

Distributive marketing

1. Which of the following is NOT one of the seven pillars of marketing?

Economics

The marketing mix includes place, price, positioning and promotion.

False

Which generation is arguably the most educated?

Generation X

Why are the "Seven Pillars of Marketing" important to marketing strategies?

Help overcome separations and discrepancies between producers and consumers

Which of the following populations are the largest ethnic group in the United States?

Hispanic

Market segmentation involves which of the following?

Market segmentation involves which of the following?

Which of the following combines finding a target market and using a marketing mix?

Marketing strategy

Effective marketing is difficult because of which of the following?

Producers and consumers are usually separated in several way

Research group volunteers can effectively help by doing which of the following?

Reacting as they would in the real world to price

Which of the following is NOT an example of demographic segmentation?

Segmentation by location

There are how many foundations to marketing?

Seven

Which of the following was NOT listed as a disadvantage of mobile marketing?

Stores unwanted information on the device

A similar group of customers a company wants to attract is known as which of the following?

Target market

Personal selling can be a part of ____ and involves direct spoken communication between sellers and customers.

Telemarketing

Which of the following is NOT an example of sales promotion?

Telemarketing

The success of negative driven products relies on consumers __________

The success of negative driven products relies on consumers __________

It is rare for a completely new product to enter markets and be succe

True

Marketers look at disposable income and discretionary income when marketing to consumers.

True

Mass markets are a homogeneous group of consumers to which producers wish to appeal.

True