BUS 1010 final

What is the AMA definition of marketing?

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large"

Curriculum Year:

"The Catalog" that defines the curriculum requirements for the degree in a student's major. This is often the catalog from the academic year you first enrolled at Clemson, but can change for a variety of reasons.

A brand "is an intangible asset" that is intended to create...

"distinctive images and associations in the minds of stakeholders, thereby generating economic benefit/values."

How is the fee assessed if you are full-time business major with junior or senior status based on credit hours?

$1,059 per semester for in-state juniors and seniors and $1,087 per semester for out-of-state juniors and seniors MAJOR FEE BY SEMESTER

How is the fee assessed if you are a freshman or sophomore business major, a non-business or part-time major taking 3000- or 4000-level business courses?

$106 per credit hour for in-state students and $108 per credit hour for out-of-state students. COURSE FEE BY CREDIT HOUR

What are the four main financial statements and their purposes

1. Balance sheets 2. Income statements 3. Cash flow statements 4. Statements of shareholders' equity

What are the two primary purposes of a stock exchange?

1. Company gets cash to spend 2. Individuals and institutional investors go to buy and sell stocks

What are the 4 types of risk an entrepreneur faces?

1. Demand risk 2. Technology risk 3. Execution risk 4. Financing risk

What are the objectives of financial management?

1. Ensure regular and adequate supply of funds to the concern 2. Ensure adequate returns to the shareholders which will depend upon the earning capacity, market price of the share, expectations of the shareholders 3. ensure optimum funds utilization 4. ensure safety on investment, i.e, funds should be invested in safe ventures so that adequate rate of return can be achieved .5. plan a sound capital structure-There should be sound and fair composition of capital so that a balance is maintained between debt and equity capital

Steps to get approval and register for a course at another school:

1. Go to www.clemson.edu/admissions/tcel/ 2. Click on the "check courses you wish to transfer" button 3. Select the state of the college where you took the course 4. Ignore "choose your college city" 5. Select the college6. Click "all institution equivalencies" 7. Using the second column titled "clemson equivalent course", look for the Clemson requirement you are wanting to fulfill elsewhere 8. Look to the left column titled "transfer course" to determine which course you must take to earn that Clemson equivalent course

test options for rutland ethics model

1. Harm test 2. Legality test 3. Precedent test 4. Respect test 5. Golden rule test 6. Peer or colleague test

MIS Students learn (management informational systems)

1. Learn how businesses use information to improve the company's operations 2. Manage various information systems so that they best serve the needs of managers, staff, and customers 3. Create systems for finding and storing data they learn about computer databases, networks, computer security, and more

Resume writing introduction tips

1. Length - keep it short 2. Makeover - appearance and spelling, etc. 3. Action verbs 4. Results, not just duties 5. May be scanned for storage and searching so format it appropriately

While free markets are considered a better solution than a planned economy, free markets can lead to some problems:

1. Overproduction of negative externalities 2. Underproduction of goods with positive externalities 3. Non-provision of public goods

An entrepreneurial opportunity may entail...

1. Pioneering a truly innovative product 2. Devising a new business model 3. Creating a better or cheaper version of an existing product 4. Targeting an existing product to a new set of customers

What are the 6 steps for working a career fair?

1. Pre-register online 2. Dress and act the part 3. Arrive early 4. Have a game plan 5. Reach beforehand 6. Follow up

What are examples of public accounting services?

1. Preparation, review, and auditing of the clients' financial statements 2. Tax work including the preparation of income tax returns, estate and tax planning, etc 3. Consulting and advice involving accounting systems, mergers and acquisitions, and much more

What are 3 ways the article talked about testing out a job?

1. Set up a blog or profile and post on it for a few months to see if you maintain interest or if this is just a small interest 2. Take an online course in your new proposed field to give you a feel for the work you will be doing 3. Volunteer engagement

The economy faces choices on

1. What to produce 2. How to produce 3. For whom to produce

What two main problems can be managed by macroeconomic policies?

1. inflation 2. Mass unemployment

What is insurance?

A contract, represented by a policy, in which an individual or entity receives financial protection or reimbursement against losses from an insurance company.

prerequisite

A course or requirement that must be met before a course may be attempted

Restriction

A course that is restricted by major or class standing.

Co-requisite

A course that must or can be taken at the same time with a given course

Double Dip

A course that satisfies two requirements. These courses are listed in two different categories in the GEN ED section of your Degree Works. Since a three hour course satisfies six hours of requirements, you must create a 3-hour elective to ensure you complete the hours required for your major, which absorbs excess elective hours. Double dipping is general not helpful for students unless they have excess electives or are double majoring or double minoring.

Curriculum

A curriculum is comprised of major requirements, general education requirements, required electives, sometimes a minor/support requirement, and sometimes an emphasis area.

Minor

A declared secondary field of study or specialization. Most minors require at least fifteen hours at the 3000-level or higher. Not all minors are approved for Business School majors. Specific requirements are found by clicking on specific minors. Economics requires a minor. All other business majors allow you to complete a minor.

What is an ethical dilemma?

A morally problematic situation in which you must choose between two or more alternatives that aren't equally acceptable to different groups

Shadow Major

A student officially enrolled in one major, but intending to switch to another major after meeting appropriate criteria for the new major and completing the Change of Academic Program request. Pre-Business students are in a non-degree "program"; they are not Shadow Majors.

Major:

A student who successfully completes the courses prescribed (curriculum) in an academic majorqualifies for an undergraduate degree.

What are they striving to achieve?

A sustainable competitive advantage by building and delivering products better, faster and cheaper

What is academic integrity?

Academic integrity is your ethical obligation to uphold the integrity of your degree and the integrity of Clemson University.

Why is the information obtained through market research important?

Accurate and thorough information is the foundation of all successful business ventures because it provides a wealth of information about prospective and existing customers, the competition, and the industry in general. It allows business owners to determine the feasibility of a business before committing substantial resources to the venture.

What grade must you earn at another school for the grade to be accepted by Clemson University?

C+

Back-ups:

Courses that are planned in case your primary courses selected are not available.

How might self-assessments help you?

Determine if the potential new field or career is actually the right fit for your skills and talents

What are the two types of Career Counseling Services?

Drop ins, -on-demand meeting for 10-15 mins - for hard copy resumes, interview tips, taking career assessment, part-time jobs, job search assistanceAppointment-appointments are 30 mins to an hour and they can go over choosing major/ career path, personal statements/grad school essays, mock interviews, resume/cover letters, in-depth internship/job search assistance

What economic factor and what product features might temper demand for the products launched by Microsoft and Sony?

Economic factor: lower-priced machinesProduct feature: improvements over past generations of consoles in areas such as graphics and loading speeds

What do effective marketing professionals do?

Effective marketing continually assesses the needs and wants of customers and then works backward to develop products and services to fulfill those needs and wants.

Electives

Electives can be any course that does not fulfill a major, general education, emphasis or minor/support requirement is considered an elective.

Who has the responsibility to enforce the Academic Integrity Policy?

Every member of the Clemson Community

How does financial accounting compare to managerial accounting?

Financial accounting refers to the processes used to generate interim and annual financial statements while managerial accounting helps management teams make business decisions and basically any accounting that can help the management team.

What is economics' primary concern?

Helping individuals and society decide on the optimal allocation of our limited resources

What extra does Glassdoor, Payscale, LinkedIn, Indeed, and other career sites provide?

Insights into pay ranges, volume of opportunities, and expected qualifications

What are analysts saying about the strategy of rivals sony and microsoft launching two gaming systems at the same time?

It could lead to stronger demand out of the gate than at the start of past console launches

What does an HR department provide?

Knowledge, necessary tools, training, administrative services, coaching, legal and management advice, and talent management oversight that the rest of the organization needs for successful operation

Who is the management registration coordinator?

Liz Laxton

What three functions do accountants and auditors in the public sector do?

Maintain and examine the records of government agencies and also to audit private businesses and individuals who pay taxes.

Support Area:

Management and marketing majors have a support area in their curriculum. Support areas must be completed in one of two ways—1) a list of courses provided by the major (See Advising Homework Assignment #2 for a list) or, 2) an approved minor.

Who does the chairman and chief executive EY Global say is responsible for prevention and detection of fraud?

Management and supervisory boardsWhat does he say about the future of audits?

What is inflation?

Measure of how much a bunch of products have increased in price from last year

What is the focus of modern sales?

Modern sales focus on relationship building to help create trust between a buyer and seller.

What is the mechanism/policy central banks use to control short-term interest rates?

Monetary policy

How has HR Management evolved over the years?

Now involves contributing to a company's strategic direction and using metrics to measure efforts and demonstrate value

Excess Electives

Occurs when you have completed more than the number of required elective hours for your curriculum.

"The Catalog"

Officially the Undergraduate Catalog. A document that contains Clemson University's academic regulations, policies, and information you need to know as an undergraduate student.

What is the chief concern of operations management?

Planning, organizing, and supervising in the contexts of production, manufacturing, or the provision of services

What is an interest rate?

Positive number that measures how much excess you will get from loaning someone money

Study cycle

Preview Attend (class) Review Study Assess

General Education (GEN ED):

Required courses that are part of a major curriculum covering: Communications, Mathematical, Scientific and Technical Literacy, Arts and Humanities, Social Sciences, Cross-Cultural Awareness (CCA), Science, Technology in Society (STS) and Distributed Coursework.

Emphasis Area:

Required for Management and Financial Management majors. For finance majors - Fifteen hours from one of the four approved emphasis areas. For management majors - Twelve hours from one of the eight approved emphasis areas.

Mock interview available options

Schedule mock interview or virtual mock interview on joblink

Rutland institute for ethics decision making model - STAR

Stop - recognize, identify, and develop Test - use 1 of the 6 ethical tests Act - make decision Reflect - consider the outcome, take responsibility, and adapt for the future

If a student believes there is evidence that another student committed an act of academic dishonesty, what should he/she do?

Student should contact the instructor of the course to report the incident

Lyceum Fellows Program

The Clemson Institute for the Study of Capitalism - explore the moral, political, and economic foundations of a free society

Primary classes

The first 15 hours that you preferto take the next semester that do not violate a prerequisite or restriction.

What is fiscal policy?

The group of mechanisms using expenditure form the fiscal policy

How might this strategy change consumer behavior?

The lower-cost versions could increase the number of consumers who buy consoles from both companies, as well as those willing to switch from one ecosystem to another

What is human resource management?

The organizational function that manages all issues related to the people in an organization

What is accounting?

The process of recording financial transactions pertaining to a business.

What is the definition of Entrepreneurship used by Harvard Business School?

The pursuit of opportunity beyond resources controlled

What does gross domestic product measure?

The size of the economy - equal to the sum of incomes of all people in the country or the sum of the market value of all goods and services produced in that country

Why would you want to follow similar social media feeds like Twitter and Facebook?

These give you insights into the real experience in this field

what is the role of registration coordinators?

They are responsible for managing course listings for each of the 70+ academic departments. They are responsible for schedule building, course restrictions, and capacities and providing overrides.

What does LinkedIn professional groups provide?

They can help you see the topics they talk about to see i this is something you like or dislike

What is the primary reason why a company would choose an investment bank?

They expedite the purchase and sales of bonds, stocks and other investments and aid companies in making initial public offerings (IPOs).

What does it mean to be ethical?

To know right from wrong and when your practicing one or the other

TCEL

Transfer Course Equivalency List is a database containing the Clemson University course equivalencies for approximately 1,200 accredited colleges and universities nationwide.

3 categories of internship programs

UPIC on-campus internships, off-campus internships, international internships

Degree:

Upon successful completion of studies at Clemson University you will earn a Bachelor of Science or Bachelor of Arts (Economics only) degree. Within your degree you will complete requirements (curriculum) for a major.

Timing and process for being prepared to register for next semester:

You must meet with your academic advisor to receive a PIN to be able to register for next semester. To have the best possible course availability, this meeting must be held prior to your assigned registration time. Your registration time is determined by your number of earned and in-progress credit hours. This is called a time ticket. 3.If you are unable to register for a course deemed critical by your academic advisor, you should contact the Registration Coordinator for the course (not your academic advisor or the course instructor)

financial advisor

a broad term for a professional who helps manage your money.

What does advertising provide to existing and prospective customers?

a direct line of communication

What is a brand?

a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers

AFP is known as

academic forgiveness policy

What is the difference between an ethical dilemma and an ethical decision?

an ethical decision entails a right or wrong decision where there are clearly an ethical vs unethical choice while a dilemma has multiple choices that are not clearly right or wrong

How do insurance companies make insurance more affordable?

by pooling clients risk

What are fee funded programs?

career and global engagement- offers mentorship, internship, study abroad opportunities student initiatives within academic departments- sends students to national conferences and brings corporate recruiters to campus instructional support- increase top-tier faculty and decrease average class size

3 types of global engagement

college of business sponsored (faculty directed), exchange, and third party/direct enroll programs

Relative to retirees, low interest rates may:

delay retirement or postpone money milestones

What is the first responsibility of a Social Media Manager?

develop and implement a social media marketing plan

What do Public Relations Managers do?

direct the creation of materials that will enhance the public image of their employer or client.

Tutoring

drop-in and appointment-based learning sessions online throughout the week by a peer tutor who successfully completed the course and you can ask specific questions and receive effective study strategies for learning the challenging concepts and work through practice problems with you

Hayek Center for the Business of Prosperity

examine how competition in the marketplace shapes human condition

What is the purpose of the college of business major and course fees?

funds infrastructure and program enhancements that benefits business majors and non-majors in upper level business classes

Peer Assisted Learning

group learning sessions facilitated online by a peer leader who has successfully completed the course. They offer tips for success and provide opportunities for extra practice and are held 2x a week for introductory courses in math, science, engineering, and business

How to prepare for interview with counselor

have your resume ready to upload, it can be helpful to include a job description from a job or similar job to which you would like to apply, requests must be made 2 weeks in advance

financial planner

helps companies and individuals create a program to meet long-term financial goals

Relative to homes, low rates may encourage people to:

home buy or refinance current home

What is supply chain management?

includes all the activities that must take place to get the right product into the right consumer's hands in the right quantity and at the right time

4 dilemma paradigms discussed in text

individual vs community short term vs long term justice. vs mercy truth vs loyalty

global engagement

makes you more competitive and enlightens your perspective

Tiger ties program

matches alumni with current students to help them explore professional goals

3 possible scenarios for the major and course fee

no fee, course fee applies, major fee applies

AFP cannot be applied to

non clemson courses, courses in which an academic violation was found

For an opportunity to be "entrepreneurial" it implies that it is.....

novel

In what facets are SCM professionals focused?

planning and forecasting, purchasing, product assembly, moving, storage, distribution, sales and customer service

Spiro Institute for Entrepreneurial Leadership

provide an educational and research program in entrepreneurship that will contribute to the economic development of our area

Erwin Center for Brand Communications

provides students with personal experiences and interactive access to the tools that will allow them to step into their job knowing what to do on day 1

What are the 3 primary ways to invest in real estate?

renting, leasing, and/or price appreciation.

Operations management is delivery-focused, ensuring...

that an organization successfully turns inputs to outputs in an efficient manner

What is financial management?

the planning, organizing, directing and controlling the financial activities such as procurement and utilization of funds of the enterprise. It means applying general management principles to financial resources of the enterprise.

What is the mission of tiger ties

to provide our students with real-world opportunities to explore and discover their professional goals guided by successful and talented clemson graduates. These interactions will promote engagement, career and professional development and a successful transition into the workplace

What grades can be eliminated from GPA through academic forgiveness?

up to 3 courses in which a D or F was received