Bus 210 chapter 7
A) a. Marketplace Ads
Facebooks display ads are called:
B) b. Ads inserted into users' News Feeds
Facebooks marketing success on both desktop and mobile platforms is based on:
Beacons
How does Google Analytics track user behavior at a participating Web site?
B) b. Search engine advertising
Which of the following accounts for the most mobile ad spending?
Hashtags
Which of the following are features of both Pinterest and Twitter?
A) a. News Feed
Which of the following do Facebook users spend the most time on?
Which of the following dominates mobile advertising?
Reach
Which of the following is another term for amplification?
13
Companies are not permitted to collect personal information from children under the age of __ without parental consent.
D) d. Lead Generation Card
Which of the following involves a coupon or other promotional offer that appears in users Twitter timeline?
D) d. By 2015, it is estimated that spending on social marketing will exceed the amount spent on mobile marketing
Which of the following is NOT true about mobile marketing?
C) c. Fan acquisition
Which of the following is the first step in the social marketing process?
Entertainment
Which of the following is the most popular use for mobile devices?
D) d. Promoted Accounts
All of the following are Pinterest marketing tools EXCEPT:
Amplification
SMS to friends, notifying friends of your location, and sharing offers with friends are ways to measure:
Amplification
Encouraging users to click a Like button is an example of which step in the social marketing process?
C) c. Social networks
Surveys have found that the LEAST influential online marketing format for driving consumers to purchase is:
B) b. Location-based mobile marketing
The newest and fastest growing segment of the digital marketing universe is:
D) d. Fan acquisition
The number of people exposed to pins is a measure of which of the following?
D) d. Fan acquisition
The ratio of impressions to fans is a measure of:
