BUS 312 CH 12

Which of the following is an example of horizontal channel​ conflict?

A ford dealer complaining that another Ford dealer is advertising in its territory

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent?

Administered VMS (based on size/ power of a channel member)

Distribution channels are more than simple collections of firms tied together by various flows. Which of the following statements is NOT a characteristic of distribution​ channels?

Channel systems stand still, restricting formation of new intermediary systems

The franchise organization is the most common type of​ __________ VMS​ (vertical marketing​ system).

Contractual

Historically, __________ have lacked leadership and​ power, often resulting in damaging conflict and poor performance.

Conventional distribution channels

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) ________.

Corporate VMS (from owning retail stores)

A(n) ​ __________ has no intermediary levels.

Direct marketing channel

The length of a channel is indicated by the number of​ ________.

Intermediary levels

Which of the following describes a​ just-in-time logistics​ system?

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations

From the​ producer's point of​ view, a greater number of levels of marketing channel means​ __________.

Less control and greater channel complexity

Which of the following is a reason that producers use marketing channels and channel​ intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

One key function performed by channel members is​ ________, shaping offers to meet the​ buyer's needs, including activities such as​ manufacturing, grading,​ assembling, and packaging

Matching

When a single firm sets up two or more marketing channels to reach one or more customer​ segments, it is using​ a(n) ________.

Multichannel distribution system

Companies today see channel members as​ first-line customers and practice strong​ ________.

Partner relationship management

In making products and services available to​ consumers, channel members add value. Key functions performed by the marketing channels include all of the following except​ __________.

Pricing

________ involves​ reusing, recycling,​ refurbishing, or disposing of​ broken, unwanted, or excess products returned by consumers or resellers.

Reverse logistics

Which channel partners in a​ company's supply chain are upstream from a manufacturer or​ producer?

Suppliers

What is the first step in marketing channel​ design?

analyzing consumer needs

Channel​ members' performance should be evaluated against standards which include all of the following except​ __________.

channel management

Channel members should be selected on the basis of all of the following attributes except​ __________.

competitiveness

Producers of​ ________ typically use intensive distribution for their products.

convenience goods

________ is a strategy in which the seller requires that dealers not handle​ competitors' products.

exclusive dealing

​________ is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line.

full-line forcing

The concept of​ __________ recognizes that providing better customer service and trimming distribution costs require teamwork.

integrated logistics management

Companies today are placing greater emphasis on logistics for several​ reasons, which include all of the following except​ __________.

limited product variety has created problems for logistics management

Companies now use​ ________ and supply chain management software to help​ recruit, train,​ organize, manage,​ motivate, and evaluate relationships with channel partners.

partner relationship management

When setting channel​ objectives, companies should state the objectives in terms of​ ________.

targeted levels of customer service

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ ________.

the responsibilities of channel members

Using​ ________, the customer shares​ real-time data on sales and current inventory levels with the supplier. The supplier then takes full responsibility for managing inventories and deliveries.

vendor-managed inventory

What are the four major functions of​ logistics?

​Warehousing, inventory​ management, transportation, and logistics information management