Comm 330 Exam 2
SUV ads make special efforts to show their product on roadways and other approved car areas rather than in nature.
False
Scientific conceptualizations and explanations for climate change are not subject to framing.
False
Scientific messages are able to communicate to the public as representations of Truth
False
The Second Not Easy Being Green Article shows regulation of ad content makes NO difference in the content of ads
False
The response to dangers are too important to be subject to public deliberation.
False
There was no thought about climate change until the 20th Century
False
Problems regarding siting of toxic factories and wastes are just regional issues in the US
False
One of the sins of greenwashing is the use of celebrity endorsements
False
Clorox greenworks was so successful they changed all of their products to that formula
False
Courage is irrelevant to address fear if it is socially constructed.
False
Dichotomous fear appeals seek public participation.
False
Environmentalists should emphasize trade offs when discussing impacts to the planet.
False
Even if decisions to site waste in communities of color, clean up efforts are conducted without bias.
False
Federal Aid distribution tends to be balanced out over all identities.
False
Global Warming is the preferred term to re frame the issue in the public
False
Greenwashing helps remind everyone that we are all in this together!
False
Greenwashing is a positive concept because it infers a safe way to clean.
False
Greenwashing pertains ONLY to the text in advertisement
False
In the first Not Easy Being Green Article, the authors argue that consumption is social activity that unifies communities and natural elements.
False
Kermit the Frog would never be a sell out to a marketing campaign
False
A claim that a product uses less energy to produce, but doesn't identify how much energy overall is saved is being vague
True
Adaptation to climate change as a frame makes the debate about solutions rather than causes.
True
Both articles on Not Easy Being Green use some form of discourse analysis and focus on language
True
Equity should be an upfront consideration of environmental movements.
True
ExxonMobil's strategy for communicating with the public includes a concession that their products are "partly responsible" for climate change
True
Fear appeals interact with human psychology to impact how the brain processes information
True
Frames are ways people understand the world beyond direct experience.
True
Frames create a "hegemonic perspective" that which becomes accepted as common sense.
True
Greenwashing helps reinforce that consumption is not a problem.
True
Greenwashing is as much about good feelings toward the company as selling a product.
True
Greenwashing not only sells products, but tends to reaffirm the frames of current economic ideology
True
Having transparent and independent green certification organizations would help limit greenwashing.
True
Identifying green products helps people make choices about their consumption without having to worry about their levels of consumption.
True
One element of greenwashing in auto ads in emphasizing that car use is normal and can be maintained without harm
True
One strategy identified in the Toyota Prius ad is to use humans costumed as parts of nature to embed the harmony on humans and nature theme
True
Pfau acknowledges that fear appeals may not be able to be avoided
True
The location of toxic facilities in black communities began as far back as right after the civil war.
True
The second Not Easy Being Green Article believes that self regulation can be a powerful force.
True
There is concern that greenwashing might convince citizens that companies do not have to be regulated because they behave so well
True
Using the moral values of the land ethic are a way of changing the dominion frame
True
