Comm 330 Exam 2

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SUV ads make special efforts to show their product on roadways and other approved car areas rather than in nature.

False

Scientific conceptualizations and explanations for climate change are not subject to framing.

False

Scientific messages are able to communicate to the public as representations of Truth

False

The Second Not Easy Being Green Article shows regulation of ad content makes NO difference in the content of ads

False

The response to dangers are too important to be subject to public deliberation.

False

There was no thought about climate change until the 20th Century

False

Problems regarding siting of toxic factories and wastes are just regional issues in the US

False

One of the sins of greenwashing is the use of celebrity endorsements

False

Clorox greenworks was so successful they changed all of their products to that formula

False

Courage is irrelevant to address fear if it is socially constructed.

False

Dichotomous fear appeals seek public participation.

False

Environmentalists should emphasize trade offs when discussing impacts to the planet.

False

Even if decisions to site waste in communities of color, clean up efforts are conducted without bias.

False

Federal Aid distribution tends to be balanced out over all identities.

False

Global Warming is the preferred term to re frame the issue in the public

False

Greenwashing helps remind everyone that we are all in this together!

False

Greenwashing is a positive concept because it infers a safe way to clean.

False

Greenwashing pertains ONLY to the text in advertisement

False

In the first Not Easy Being Green Article, the authors argue that consumption is social activity that unifies communities and natural elements.

False

Kermit the Frog would never be a sell out to a marketing campaign

False

A claim that a product uses less energy to produce, but doesn't identify how much energy overall is saved is being vague

True

Adaptation to climate change as a frame makes the debate about solutions rather than causes.

True

Both articles on Not Easy Being Green use some form of discourse analysis and focus on language

True

Equity should be an upfront consideration of environmental movements.

True

ExxonMobil's strategy for communicating with the public includes a concession that their products are "partly responsible" for climate change

True

Fear appeals interact with human psychology to impact how the brain processes information

True

Frames are ways people understand the world beyond direct experience.

True

Frames create a "hegemonic perspective" that which becomes accepted as common sense.

True

Greenwashing helps reinforce that consumption is not a problem.

True

Greenwashing is as much about good feelings toward the company as selling a product.

True

Greenwashing not only sells products, but tends to reaffirm the frames of current economic ideology

True

Having transparent and independent green certification organizations would help limit greenwashing.

True

Identifying green products helps people make choices about their consumption without having to worry about their levels of consumption.

True

One element of greenwashing in auto ads in emphasizing that car use is normal and can be maintained without harm

True

One strategy identified in the Toyota Prius ad is to use humans costumed as parts of nature to embed the harmony on humans and nature theme

True

Pfau acknowledges that fear appeals may not be able to be avoided

True

The location of toxic facilities in black communities began as far back as right after the civil war.

True

The second Not Easy Being Green Article believes that self regulation can be a powerful force.

True

There is concern that greenwashing might convince citizens that companies do not have to be regulated because they behave so well

True

Using the moral values of the land ethic are a way of changing the dominion frame

True


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