BUS MIS Ch 9

Schneider National is an example of which of the following?

third party logistics provider

True or False Enterprise systems are built around a small number of predefined business processes.

False

True or False The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers.

False

Which of the following is not a major CRM application software vendor?

JDA Software

___ modules in CRM systems help sales staff increase their productivity by focusing sales efforts on the most profitable customers, those who are good candidates for sales and services.

SFA

You have been asked to implement enterprise software for a manufacturer of kitchen appliances. What is the first step you should take?

Select the functions of the system you wish to use.

Which of the following enables a business to connect customer conversations and relationships from social networking sites to CRM processes?

Social CRM

True or False Managing a global supply chain is more complex than managing a domestic supply chain.

True

True or False Organizations can rewrite enterprise system software to support their existing business processes.

True

True or False Stand-alone enterprise systems are becoming a thing of the past.

True

True or False The emerging Internet-driven supply chain provides multidirectional communication among firms, networks of firms, and e-marketplaces.

True

To eliminate excessively high inventories of its Pampers disposable diapers at various points along its supply chain because of such distorted information, Procter & Gamble did all of the following except:

add safety stock

Selling a customer with a checking account a home improvement loan is an example of:

cross-selling

In a ___ strategy, components arrive exactly at the moment they are needed and finished goods are shipped as soon as they leave the assembly line.

just in time

A supply chain driven by actual customer orders is called a ___ model

pull-based

Marketing modules in CRM systems provide tools for all of the following except:

tools for assessing its selling partners' performance

A __ is an interaction with a customer.

touch point

From your reading of the chapter's opening case, which of the answers below is not a reason why Lenzing chose JDA's Sales & Operations Planning software?

Develop a new business model

Which of the following provides a suite of integrated software modules and a common central database that allows data to be used by multiple functions and business processes?

ERP systems

Which of the following is not a business intelligence feature of SAP's next generation business intelligence applications?

Employee relationship management