Business Communications part 2

________ is the right to copy and reproduce or ____, a key _______ in fair use.

Copyright, cite, provision

______ is abusive (defamatory) ______ that is put in writing.

Libel, language

________ messages are messages that are written to persuade, including ______ messages.

Persuasive, sales

Negative messages/bad-news messages are messages that deliver _____ and bad news.

Refusals

Slander is _______ language that is spoken.

abusive

Informational reports present data without _______ or recommendation; may involve routine activities, _______ with regulations, company policies, and ________.

analysis, compliance, procedures

Persuasion: A process in which communicators try to convince other people to change their ________ or behaviors regarding an issue through the ________ of a message in an atmosphere of free _______.

attitudes, transmission, choice

______ benefit is A way to build the audience's ______ by showing readers and listeners how a ______ will benefit them indirectly, such as the ________ to help others.

indirect, interest. request. ability

Apology is an admission of _____________ and regret for an ______ event.

blameworthiness, undesirable

A _______ is a message written by a customer to ______ or correct a ____.`

claim, identify, wrong

Fair use is a legal ______ that allows individuals limited use of _________material without needing to acquire ________

clause, copyrighted, permission

Secondary research is The ______of information from reading something others have experienced or________and written about.

collection, observed

Press (news) release: An announcement to the media with information about a _______ such as new products, new managers, new _______, sponsorships, participation in community projects, awards given or received, joint _____, donations, or ______ and demonstrations; also called a news ______.

company, facilities, ventures, seminars, release

Business reports are documents resulting from systematic attempts to ______ often complex information, answer ______, and ______ problems.

compile, questions, solve

Retargeting is the act of targeting again _________ who have previously visited a brand's website using _______ technology that matches the website visitors to their name and _____ address

consumers, tracking, postal

Microtargeting is _______ practice adopted by some advertisers who want to sweettalk Internet users into letting them _____ their personal data in exchange for ads tailored to their _____ and preferences; strategy of narrowly focused _______ ads.

controversial, harvest, lifestyles, political

Analytical reports are reports that provide ____ or findings, analyses, and _____; may also provide recommendations and may intend to ______readers to act or to _____ their beliefs.

data, conclusions, persuade, change

Holacracy is A method of ______ management, in which authority and decision-making are distributed among __________ teams rather than resting on a management ______

decentralized, self-organizing, hierarchy

Scope statement is a statement that prepares the audience by clearly _______ which problem or problems will be _____ and solved.

defining, analyzed

______ benefit is a way to build the audience's interest by showing the reader how the request will _____ him or her directly, such as a gift or a _____ write-off.

direct, benefit, tax

Doublespeak is _______and twisting language meaning in an effort to ____________

distorting, manipulate

Dual appeal is a persuasive technique that uses a combination of ________ and _____ strategies.

emotional, rational

Ghosting is _____ behavior by people who seem to "disappear" and stop _________ .

evasive, communicating

Portable document format (PDF): A——— type invented by ——— that ———— documents while reserving the ————— and graphics.

file, Adobe, condenses, formatting

AIDA strategy is a ________ indirect strategy (Attention, Interest, _____, Action) for overcoming _________ and crafting successful persuasive _________

four-part, desire, resistance, messages

Public domain: Any document, ———, or a similar ——— that is free to be used by ———, without being protected by ———-.

image, resource, anyone, copyright

an _________ is a research tool used to collect primary data by conducting in-person, _______ , or online conversations with in-house and outside ______.

interview, telephone, experts

Formal writing style is appropriate for _______, formal reports and proposals; research studies; controversial or complex ______; external use reports; and formal invitations. Characterized by objectivity and ______; third-person pronouns; absence of contractions; ________________verbs; professional, respectful language; absence of humor and figures of _______; and elimination of _________.

lengthy, reports, accuracy, passive-voice, speech, editorializing

_______ format is an appropriate format for short (usually eight or fewer pages) ———— reports addressed to recipients ———- an organization; prepared on a company's ______ stationery.

letter, informal, outside, letterhead

———— format is An appropriate format for short, ———- reports written for circulation ———— an organization.

memo, informal, within

Opinion bubbles are online communities of like-minded people who embrace ________ confirming their existing views; also called __________

narratives, echochambers

Research is The collecting of ________ information about a certain topic before _______ writing.

needed, beginning

Empathy is trying to see the world through another's eyes, being _________ and eager to _____ common ground.

nonjudgemental, seek

Citation formats are documentation methods such as Modern Language Association (MLA) or American Psychological Association (APA) used to direct readers to sources used with ------ notes inserted into the --- and with ------ or works-cited and ---- lists.

parenthetical, text, bibliographies, reference

———— : Magazines,————, and journals that are published ————-.

periodicals, pamphlets, regularly,

Emotional appeal is A ______ technique that is related to ______, ego, and ______ feelings.

persuasive, status, sensual

——— research: The ———— of data from ——— experience, —————, and observation.

primary, collection, firsthand, experimentation,

Factoring is a _______ that identifies issues to be investigated or possible solutions to the main _______.

process, problem

Right to be forgotten/right to erasure is a ______ embedded in the GDPR law giving people the right to access their own _____ personal ____ and request to have it deleted or corrected.

provision, digital, data,

a ________statement defines the focus of a _________and provides a _____ that keeps the project on target.

purpose, report, standard

Empathy _______is a ranking by a UK consultancy of 170 large companies on metrics such as corporate culture, leadership, brand perception, ethics, carbon footprint, and social media presence.

quotient, corporate, perception, carbon,

Rational appeal is a persuasive technique that appeals to _____ and _____.

reason, intellect

Paraphrasing is ———- an original passage in the ———— own ——— and writing style.

restating, writer's, words

Informal writing is appropriate for writing ______ reports; reports for familiar audiences; __________ reports; internal use reports; and internal announcements and _______. Characterized by a ______ tone, first-person pronouns, contractions, active-voice verbs, shorter sentences, ______ words, and conversational language.

routine, noncontroversial, invitations, friendly, familiar

Benefit In a ______ message the presentation of product features showing how the audience can use them to their __________

sales, advantage

Limitations is the part of the ——— statement that further ———- the subject by focusing on————- or_________

scope, narrows, constraints, exclusions

_____ listening is A form of customer service involving the ______ of social media for ____

social, monitoring, chatter

Documentation is credit to information ______ when writers borrow the ______ of others.

sources, ideas

Defamation is the legal term for any false _______ that ____ an individual's _______

statement, harms, reputation

Positive messages are messages that communicate _______ ______, replies, and _______

straightforward requests, goodwill

a _______ is A research tool used to collect primary ___ from groups of people.

survey, data

Feature is a Characteristic of a product or service; to be effective, must be _______ by marketers into _____ feelings and reader _______

translated, warm, benefits

Churn is the ______ common in low-wage jobs.

turnover

Intellectual property is Published and —————- works, including words, charts, ——— , photos, ———- , and other _____

unpublished, graphs, music, media

Problem statement: A ——— statement to clarify the ——- of a ———- project.

written, task, research