Business quiz 12

When Canada Dry first introduced Wnk soda in the 1960s it used the slogan,Join the cola dropouts. The purpose of this advertising campaign

Get customers to try the new products

Which on the following is an example of nonstore retailing

Home shopping network

A manufacturers representative is sometimes called

Manufacturer agent

Within the distribution channel retailers and wholesalers at called

Marketing intermediaries

independent wholesalers that but goods from manufacturers on their own account and then resell them to other businesses are

Merchant wholesalers

An ___is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environment

Off price retailer

In the newspaper comics,Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe

Personal selling

__are distribution channel members that but finished product from manufacturers and sell them to retailers

Wholesalers

Which of the following is NOT a popular form of sales promotion

Advertising

___is any paid form of nonpersonal presentation by an identified sponsor

Advertising

Which of the duos a type of sale promotion

All of these

[__bring buyers and seller together do not title to merchandise receive commission on sales and have little say over company

Brokers

Com in advertising terms means :

Cost per thousand

The chain of manufacturer, agent , wholesaler and retailer through which items like x ray machines dental equipment

Distribution

Victorinox is the name of the company that manufactures Swiss Army knives. The ___channel the company utilizes to get its knives

Distribution

Which of the following is Not an element of the promotional mix

Distribution

___is the efficient management of the acquisition of raw materials to the factory and the movement of products

Distribution

The ____is a series of marketing entities through which goods and services pass on their way from producers to end users

Distribution channel

Public Relations Department

Do all of the above

In August 2006 the manufacturer of Cross pens introduced the golden tones verve pen as featured in the Stormbreaker film

Product placement- RATIONALE:

_\is the act of informing, persuading,and reminding the target market about a product

Promotion

In 2006 consumers held on to a 2007 Chevrolet Monte Carlo at the state fair of Texas in and endurance competition

Public relations

___is the number of different target consumers who are exposed to a commercial at least once during a specific period usually four weeks

Reach

A retailer would separate children clothing purchased from Carter's into various sized and types clothing such as size 6 shirts ,size 4T sun dresses

Sorting out