Business quiz 12
When Canada Dry first introduced Wnk soda in the 1960s it used the slogan,Join the cola dropouts. The purpose of this advertising campaign
Get customers to try the new products
Which on the following is an example of nonstore retailing
Home shopping network
A manufacturers representative is sometimes called
Manufacturer agent
Within the distribution channel retailers and wholesalers at called
Marketing intermediaries
independent wholesalers that but goods from manufacturers on their own account and then resell them to other businesses are
Merchant wholesalers
An ___is a retail store that sells at prices 25 percent or more below traditional department store prices in spartan environment
Off price retailer
In the newspaper comics,Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe
Personal selling
__are distribution channel members that but finished product from manufacturers and sell them to retailers
Wholesalers
Which of the following is NOT a popular form of sales promotion
Advertising
___is any paid form of nonpersonal presentation by an identified sponsor
Advertising
Which of the duos a type of sale promotion
All of these
[__bring buyers and seller together do not title to merchandise receive commission on sales and have little say over company
Brokers
Com in advertising terms means :
Cost per thousand
The chain of manufacturer, agent , wholesaler and retailer through which items like x ray machines dental equipment
Distribution
Victorinox is the name of the company that manufactures Swiss Army knives. The ___channel the company utilizes to get its knives
Distribution
Which of the following is Not an element of the promotional mix
Distribution
___is the efficient management of the acquisition of raw materials to the factory and the movement of products
Distribution
The ____is a series of marketing entities through which goods and services pass on their way from producers to end users
Distribution channel
Public Relations Department
Do all of the above
In August 2006 the manufacturer of Cross pens introduced the golden tones verve pen as featured in the Stormbreaker film
Product placement- RATIONALE:
_\is the act of informing, persuading,and reminding the target market about a product
Promotion
In 2006 consumers held on to a 2007 Chevrolet Monte Carlo at the state fair of Texas in and endurance competition
Public relations
___is the number of different target consumers who are exposed to a commercial at least once during a specific period usually four weeks
Reach
A retailer would separate children clothing purchased from Carter's into various sized and types clothing such as size 6 shirts ,size 4T sun dresses
Sorting out