BUSML 3250 2nd Midterm
marketing information system
A framework for gathering and managing information from sources both inside and outside an organization is referred to as
the initial demand is highly inelastic
A price-skimming strategy assumes that
it is sold at less than cost in the hope that sales of other products will increase.
A product is a price leader when
population
All the elements, individuals, or units of interest to researchers for a specific study are called the
research design
An overall plan for obtaining the information needed to address a research problem or issue is called the
brands that are attempting to compete with market leaders
Brands that are promoted through comparative advertising are most likely to be
creating sales territories
Customer density and distribution are important factors in
primary data
Data that are observed or collected directly from respondents are called
multinational enterprises
Firms that have operations or subsidiaries located in many countries are referred to as
achieved by informal coordination
In an administered vertical marketing system (VMS), interorganizational relationships are
location determines the trading area from which the store must draw its customers
Location is important to a retailer because
multichannel distribution
Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called
standards regarding intellectual property
Marketers of computer software, music, and books are particularly affected by cultural differences in
enhancing the image of the total organization
Public relations focuses on
experimental research
Research that allows marketers to make causal inferences about relationships is called
transactions in which the buyer intends to consume the product through personal, family, or household use
Retailing is best characterized as
survival
Running a big sale in order to generate enough cash to pay creditors can occur in a situation in which a firm's primary pricing objective is
closing
The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.
customer satisfaction
The driving force behind marketing channel decisions should be
before, during, and after the campaign through the use of pretests, inquiries, and post tests
The effectiveness of an advertising campaign can be measured
degree of similarity among the various environmental and market conditions
The feasibility and degree of globalization is determined by the
following up
The final stage of the selling process is
salespeople
The greatest amount of responsibility for providing customer satisfaction falls on the shoulders of
incrementally
Traditionally, most firms entered international markets
selective distribution
Using only some of the available outlets to distribute a product is called
webrooming
When consumers research products online and then go to an actual store to make their purchase, the practice is known as
competition-based pricing becomes more important
When products in an industry are relatively homogeneous and price is a key purchase consideration
Neighborhood shopping center
Which of the following has a target market of consumers who live within two to three miles of its stores, or within a few minutes' walking or driving time?
Comparative, reminder, reinforcement
Which of the following lists forms of competitive advertising?
Digital distribution
Which of the following types of distribution allow distribution and consumption to occur at the same time?
penetration pricing
Which of the following would be used in setting the price of a new product if considerable competition is expected?
Discount stores
Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?
Without a reference point, it is difficult to determine to what degree objectives have been accomplished
Why should a benchmark statement be included in advertising objectives?
Cultural relativism
____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.
Relationship selling
______ that generates loyal long-term customers is likely to be extremely profitable in repeat sales as well as the money saved in trying to find new customers.
