BUSML 3250 2nd Midterm

marketing information system

A framework for gathering and managing information from sources both inside and outside an organization is referred to as

the initial demand is highly inelastic

A price-skimming strategy assumes that

it is sold at less than cost in the hope that sales of other products will increase.

A product is a price leader when

population

All the elements, individuals, or units of interest to researchers for a specific study are called the

research design

An overall plan for obtaining the information needed to address a research problem or issue is called the

brands that are attempting to compete with market leaders

Brands that are promoted through comparative advertising are most likely to be

creating sales territories

Customer density and distribution are important factors in

primary data

Data that are observed or collected directly from respondents are called

multinational enterprises

Firms that have operations or subsidiaries located in many countries are referred to as

achieved by informal coordination

In an administered vertical marketing system (VMS), interorganizational relationships are

location determines the trading area from which the store must draw its customers

Location is important to a retailer because

multichannel distribution

Many companies use more than one marketing channel to distribute their products to the same target market, a tactic called

standards regarding intellectual property

Marketers of computer software, music, and books are particularly affected by cultural differences in

enhancing the image of the total organization

Public relations focuses on

experimental research

Research that allows marketers to make causal inferences about relationships is called

transactions in which the buyer intends to consume the product through personal, family, or household use

Retailing is best characterized as

survival

Running a big sale in order to generate enough cash to pay creditors can occur in a situation in which a firm's primary pricing objective is

closing

The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.

customer satisfaction

The driving force behind marketing channel decisions should be

before, during, and after the campaign through the use of pretests, inquiries, and post tests

The effectiveness of an advertising campaign can be measured

degree of similarity among the various environmental and market conditions

The feasibility and degree of globalization is determined by the

following up

The final stage of the selling process is

salespeople

The greatest amount of responsibility for providing customer satisfaction falls on the shoulders of

incrementally

Traditionally, most firms entered international markets

selective distribution

Using only some of the available outlets to distribute a product is called

webrooming

When consumers research products online and then go to an actual store to make their purchase, the practice is known as

competition-based pricing becomes more important

When products in an industry are relatively homogeneous and price is a key purchase consideration

Neighborhood shopping center

Which of the following has a target market of consumers who live within two to three miles of its stores, or within a few minutes' walking or driving time?

Comparative, reminder, reinforcement

Which of the following lists forms of competitive advertising?

Digital distribution

Which of the following types of distribution allow distribution and consumption to occur at the same time?

penetration pricing

Which of the following would be used in setting the price of a new product if considerable competition is expected?

Discount stores

Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?

Without a reference point, it is difficult to determine to what degree objectives have been accomplished

Why should a benchmark statement be included in advertising objectives?

Cultural relativism

____ refers to the idea that morality varies from one culture to another and that business practices are therefore differentially defined as right or wrong by particular cultures.

Relationship selling

______ that generates loyal long-term customers is likely to be extremely profitable in repeat sales as well as the money saved in trying to find new customers.