(C2W4): Start the UX Design Process: Empathize, Define, and Ideate - Weekly Challenge 4: Define user problems

How can an effective problem statement help a UX designer establish goals?

By telling the designer what the user really needs, which defines the goal clearly

What action should you take when you identify a pain point in your product?

Define the problem as something that your UX team can solve

A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?

Pair user personas with value propositions that meet their greatest pain points

Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

Define deliverables Understand constraints Set benchmarks for success

Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product's features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users. What are the next steps the designer needs to take to develop a value proposition? Select all that apply.

Review the official value proposition list Connect the features and benefits with the needs of users

Fill in the blank: A problem statement is a(n) _____.

clear description of the user's need that should be addressed

Imagine that a designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app's benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take?

Explain the value of the product

A problem statement follows a simple formula. It starts with the name of the user, a short description of the user's characteristics, and which of the following components? Select all that apply.

Explanation of why the user has the need Description of the user's need

Consider the following scenario: A designer starts to develop the value proposition for their new mobile photo app. First, they create a list of the product's features and benefits. Second, they explain the value of the product. They identify that their main feature—free unlimited photo storage—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value. What is the next step the designer needs to take to develop a value proposition?

NOT Begin market research to set a product price Revise user personas based on the value proposition Release a beta version of the app to collect user feedback

Which of the five "w" questions (who, what, when, where, or why) is missing from the following problem statement? An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

NOT What When

Which of the five "w" questions (who, what, when, where, or why) is missing from the following problem statement? The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.

NOT Where

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "who" question?

Who is experiencing the problem?

Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users' pain points. Which value proposition research question does this answer?

Why should the user care?

Can an effective problem statement help UX designers set benchmarks for success?

Yes. Problem statements explain the user's need, which helps designers benchmark a successful design solution.

A designer is developing the value proposition for a product. Should they consider what is valuable to the user?

Yes. The goal is to identify what's truly valuable to the user, and connect benefits and features to actual user needs.

A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select all that apply.

Identify their product's unique value propositions Remove value propositions that are offered by competitors

Fill in the blank: To write a problem statement, you include the name of the user, their characteristics, and a description of _____.

the user's need

What is true about the scope of a strong problem statement? Select all that apply.

It is broad enough to allow for some creative freedom It is narrow enough that it can be solved by a design solution

Which of the following is an example of a strong problem statement?

Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "where" question?

NOT Where does the user want to be when they experience the problem?

After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user's problem. How should the designer document possible design solutions?

In a hypothesis statement

What is the key attribute of a strong problem statement?

NOT Open-ended

Which of the five "w" questions (who, what, when, where, or why) is missing from the following problem statement? Avery wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app Avery uses to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. Avery wants to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

NOT What

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. What are the benefits of answering the five "w" questions when crafting a problem statement?

Researchers can empathize with the user, while clearly defining the user problem

After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.

True

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply.

Why should the user care? What does the product do?

Which of the five "w" questions (who, what, when, where, or why) is missing from the following problem statement? The user, Shandel, is a fine arts enthusiast that lives in a major city. Shandel goes to museums several times a month. They want an easy way to secure timed museum tickets. The product Shandel uses to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. Shandel wants to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

NOT Why

In the 5 W's framework, researchers ask five "w" questions based on who, what, when, where, and why. Which of the following is an example of a good "why" question?

NOT Why is the problem worth a designer's time?

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly articulate the offering the product provides to users. Which value proposition research question does this answer?

NOT Why should the user care?