Case Study 3: Chapter 19 - e2 Kickstarter Project

The key to making e2's social media marketing strategy a success was planning.

True

Which crowdfunding platform did the e2 restaurant use to raise funds for the party dungeon transformation?

Kickstarter

How much money was e2 hoping to raise from the crowdfunding campaign?

$17,000

What was the lowest amount a backer could pledge and receive a reward from e2?

$5

The retweet by local blogger BurghGourmand about e2's project is what type of media for e2?

Earned

Crowdfunding is a form of capital spending whereby individuals each contribute relatively small amounts of money that are pooled together.

False

The main channel used to promote crowdfunding project was Twitter.

False

Selecting influential people from the local community to be "seeds," selecting Facebook and Twitter as outlets, and hosting special dinners; all fall into what stage of the planning process?

Implementation Plan

What key attribute sets Kickstarter apart from other crowdfunding platforms?

Kickstrater has an "all or nothing' feature.

Which Facebook metric showed a promising trend ffor e2 in the first week of the campaign?

People talking about this

What type of calendar should e2 have used for the campaign?

Weekly

Did the e2 restaurant meet their crowdfunding goal?

Yes

Settling a plan to raise $17,000 in 30 days can be considered e2's:

objective

According to the e2 case study, Facebook "reach" can be broken down into what two types?

organic and viral

Which of the following is considered "organic" reach?

people who see content from the e2 page in their newsfeed.

e2 invited many influential people from the community, bloggers, and regular customers to special dinners held in the party dungeon in hopes that these people would become __________ of the viral marketing campaign.

seeds