CB 8-13 answers

a customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in

cognitive decision making

the process by which the consumer surveys the environment for appropriate data to make a reasonable decision

information search

Sophie tells Nick about a great new restaurant. Sophie is practicing ________.

word-of-mouth communication.

blue-collar workers with relatively high-prestige jobs consider themselves as

working class

which one of the "big three" american subcultures makes up 13 percent of the population?

African American

The alternatives actively measured during a consumer's choice process are the ________ set.

consideration

subculture

defined as a group whose members share beliefs and common experiences that set them apart from others

opinion leaders

frequently able to influence others attitudes or behaviors

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

legitimate power

the best predictor of major expenditures that do not have status or symbolic value

social class and income

social power

the capacity to alter the actions of others

attitude

a lasting, general evaluation of people, objects, advertisements, or issues

a component of the ABC model of attitude is

affect, behavior, cognition (all of the above)

Decisions driven by our emotional responses to a product are called ________.

affective

a component of a person's subculture

age, race, ethnic background (all of the above)

reference groups

an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior

when companies use celebrities in their ads, they are using the principle of

aspirational reference groups

low involvement hierarchy of effects

assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used

consumer satisfaction

considered a post-purchase process

spendthrifts

consumers who buy everything in sight

frugalistas

consumers who refuse to sacrifice style but achieve it on a budget

the source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are

credibility and attractiveness

high-context culture

group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word

All multiattribute attitude models specify the importance of attributes, beliefs, and

importance weights

consumption situation

includes a buyer, a seller, and a product or service and other factors

discretionary income

money available to a household over and above what is required to have a comfortable standard of living

the first stage in the consumer decision-making process

problem recognition

assimilation

the process when new immigrants ADOPT products, habits, and values they identify with the mainstream culture

Allison Chewie felt she was always pressed for time; she was feeling ________.

time poverty

Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.

usage situation