CB 8-13 answers
a customer buying an unfamiliar product that carries a fair degree of risk would most likely engage in
cognitive decision making
the process by which the consumer surveys the environment for appropriate data to make a reasonable decision
information search
Sophie tells Nick about a great new restaurant. Sophie is practicing ________.
word-of-mouth communication.
blue-collar workers with relatively high-prestige jobs consider themselves as
working class
which one of the "big three" american subcultures makes up 13 percent of the population?
African American
The alternatives actively measured during a consumer's choice process are the ________ set.
consideration
subculture
defined as a group whose members share beliefs and common experiences that set them apart from others
opinion leaders
frequently able to influence others attitudes or behaviors
If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.
legitimate power
the best predictor of major expenditures that do not have status or symbolic value
social class and income
social power
the capacity to alter the actions of others
attitude
a lasting, general evaluation of people, objects, advertisements, or issues
a component of the ABC model of attitude is
affect, behavior, cognition (all of the above)
Decisions driven by our emotional responses to a product are called ________.
affective
a component of a person's subculture
age, race, ethnic background (all of the above)
reference groups
an actual or imaginary individual or group that significantly influences an individual's evaluations, aspirations, or behavior
when companies use celebrities in their ads, they are using the principle of
aspirational reference groups
low involvement hierarchy of effects
assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used
consumer satisfaction
considered a post-purchase process
spendthrifts
consumers who buy everything in sight
frugalistas
consumers who refuse to sacrifice style but achieve it on a budget
the source of a message has an impact on whether the message will be accepted or not. Two particularly important source characteristics are
credibility and attractiveness
high-context culture
group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word
All multiattribute attitude models specify the importance of attributes, beliefs, and
importance weights
consumption situation
includes a buyer, a seller, and a product or service and other factors
discretionary income
money available to a household over and above what is required to have a comfortable standard of living
the first stage in the consumer decision-making process
problem recognition
assimilation
the process when new immigrants ADOPT products, habits, and values they identify with the mainstream culture
Allison Chewie felt she was always pressed for time; she was feeling ________.
time poverty
Allen has a store that rents only formal wear to men, such as tuxedoes. Allen sells to a highly segmented market based on ________.
usage situation