CB- Ch. 7

the VALS™ (the Values and Lifestyles) system

A well-known segmentation system based on how consumers agree or disagree with various social issues is called ________.

super ego, ego, id

Freud's theory of personality includes the ________.

anthropomorphized

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

product personalization

M&M allows consumers to put names and works on their candy, this is an example of ________.

Carl Jung

The Myers-Briggs type indicator is based on the work of ________.

brand personalities

The Pillsbury Doughboy and the Jolly Green Giant are examples of ________.

acculturation

The process of learning values from other cultures is called ________.

80/20

When marketers define consumers by product usage they use the ________ rule.

Archetype

________ refers to a person's unique psychological makeup and how it consistently influences the way a person responds to his/her environment.