CB Ch 8 quiz
Affective interpretation is a process whereby stimuli are placed into existing categories of meaning.
False
Clutter refers to the density of stimuli in the environment.
True
A series of activities by which stimuli are perceived, transformed into information, and stored is known as
information processing.
Expectations is an individual characteristic that influences interpretation.
true
_____ holds that, over time, consumers adjust to and quit noticing repeated stimuli.
Adaptation level theory
When the receptor nerves are activated and pass the sensations on to the brain for processing, _____ has occurred.
attention
In most individuals, the left brain appears to control
rational thought and verbal material.
Product involvement indicates motivation or an interest in a specific product category, and it can be temporary or enduring.
true
Advertorials are program-length commercials with an 800 number and/or Web address through which to order or request additional information.
False
Attention generally increases across repeated exposures, and repetition often increases recall.
False
Interpretation occurs when a stimulus is placed within a person's relevant environment and comes within range of their receptor nerves.
False
Perception involves the information-processing stages of
exposure, attention, and interpretation.
Co-branding is when an existing brand extends to a new category with the same name.
false
A method marketers use in response to ad avoidance is known as
product placement
Which of the following factors does NOT determine attention?
the interpretation