CB CH2

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__________ is a potential threat to a nation's food or water supply.

Bioterrorism

​________________ are rules of conduct that guide actions in the marketplace and are the standards against which most people judge what is right or wrong in a business setting.

Business ethics

Which regulatory agency protects the public from potentially hazardous​ products?

CPSC

Between 1998 and​ 2013, Yoplait​ USA, Inc.'s commitment to breast cancer research raised approximately​ $35 million from all the​ organization's donation programs. Which marketing strategy does the company​ employ?

Cause marketing

Marianne watches a shopping channel for at least 10 hours each day. Buying items she mostly never​ uses, she has recently reached the credit limit on all seven of her credit cards. Marianne suffers from which​ disorder?

Compulsive shopping disorder

Which of the following represents a physiological or psychological dependency on a product or​ service?

Consumer addiction

________ is a physiological or psychological dependency on products or services.

Consumer addiction

Jessie went to the store to buy cosmetics. At the cosmetics​ counter, she reviewed several different colors and​ brands, but before making her final​ selection, she researched each product to ensure that the companies had not used animal testing in the manufacturing process. Which of the following best describes​ Jessie's purchasing​ decision?

Consumers consider a​ brand's ethical practices before purchasing their products.

Which of the following describes processes that encourage an organization to make a positive impact on the various stakeholders in its community, including consumers, employees, and the environment?

Corporate social responsibility

__________ refers to the sale of fake products.

Counterfeiting

Of the following, which is NOT a component of the triple bottom-line?

Cultural bottom-line

​________ is a strategy to disrupt efforts by the corporate world to dominate our cultural landscape.

Culture jamming

​_____________ occurs when companies make false or exaggerated claims about how environmentally friendly their products are

Greenwashing

Which of these techniques refers to the software used to penetrate your computer in order to access your private data?

Malware

A consumer who is unhappy with a product expresses their dissatisfaction to their​ friends, and boycotts the company that manufactured the product. This is an example of which type of​ action?

Private response

​_______ is an electronic trading system that sells ad space on the webpages people click on at the moment they visit them.

Real-time bidding

___________ is the term used to describe consumers who buy an​ outfit, wear it​ once, then return it.

Serial wardrobers

Shoplifting and employee theft lead to inventory and cash losses. The industry term for this type of crime is shrinkage. Based on information you have read in this​ chapter, which of the following statements is​ incorrect?

Shoplifting costs U.S. retailers approximately​ $30 million annually

​____________ encourages positive behaviors such as increased literacy and discourages negative activities such as drunk driving.

Social marketing

​___________ has been compared to chemical dependency by some psychologists.

Social media addiction

Which of the following statements is not true regarding​ cyberbullying?

The U.S. Department of CyberSpace ruled that text messages are not categorized as cyberbullying.

A professor at a small private college in New Hampshire that studies buyer behavior has joined with a group of other professors from the area to promote research projects that include the goal of helping people or bringing about social change. In which type of research is the group​ involved?

Transformative consumer

Which type of strategy enables a business to generate​ profits, return benefits to the​ community, and minimize damage to the​ environment?

Triple​ bottom-line orientation

The economics of information perspective on marketing regards advertising as __________.

an important source of consumer learning

Consumed consumers are people who are used or​ exploited, willingly or​ not, for commercial gain in the marketplace. A lively red market exists for

body parts

The Foreign Corrupt Practices Act makes it illegal for U.S. executives to​ ________.

bribe foreigners to gain business

Rules of conduct that guide actions in the marketplace are ________________.

business ethics

Greenwashing occurs when​ _______.

companies make false or exaggerated claims about how environmentally friendly their products are

Many people today feel empowered to choose​ how, when, or if they will interact with​ corporations, constructing their own​ _____________.

consumerspace

Many firms attempt to integrate​ (a) _____ into their processes as it encourages the organization to make a positive impact on​ consumers, employees, and the environment.

corporate social responsibility

When a company must inform consumers that previous messages were wrong or​ misleading, it is engaging in​ _______

corrective advertising

Initiatives such as Buy Nothing Day and TV Turnoff Week are examples of​ _______.

culture jamming

The business strategy that attempts to minimize damage to the natural world or even improve natural conditions is the​ ________ bottom line.

environmental

Which of the following presents a significant ethical and marketing issue marketers are now dealing with?

how much they can or should know about customers

The issue of​ ________ involves tracking a​ person's whereabouts via GPS technology on mobile phones and other devices.

locational privacy

Marketers must confront many ethical issues, especially ones that relate to _________________________.

making consumers want things they don't need or are not good for them

Many people are unable to navigate the marketplace as a result of disabilities, illiteracy, or other conditions, which constricts or prevents _________________.

market access

When marketers link products to desirable social attributes, they may be fostering ______________________, where what we own defines our value as a person.

materialism

It is both ethically and financially smart to _______________________ because of the competitive advantage benefits.

maximize customer satisfaction

The U.S. EPA definition of​ _________ states that everything we need for our survival and​ well-being depends, either directly or​ indirectly, on our natural environment.

sustainability

A(n) ______________________ reflects the orientation of companies who adopt the triple bottom-line model.

sustainable business model

Another name for participatory action research (PAR) is _________________, which focuses on consumer research projects that help people or bring about social change.

transformative consumer research

The financial bottom​ line, social bottom​ line, and environmental bottom line are all elements of​ __________________________.

triple​ bottom-line orientation


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