CB CH2
__________ is a potential threat to a nation's food or water supply.
Bioterrorism
________________ are rules of conduct that guide actions in the marketplace and are the standards against which most people judge what is right or wrong in a business setting.
Business ethics
Which regulatory agency protects the public from potentially hazardous products?
CPSC
Between 1998 and 2013, Yoplait USA, Inc.'s commitment to breast cancer research raised approximately $35 million from all the organization's donation programs. Which marketing strategy does the company employ?
Cause marketing
Marianne watches a shopping channel for at least 10 hours each day. Buying items she mostly never uses, she has recently reached the credit limit on all seven of her credit cards. Marianne suffers from which disorder?
Compulsive shopping disorder
Which of the following represents a physiological or psychological dependency on a product or service?
Consumer addiction
________ is a physiological or psychological dependency on products or services.
Consumer addiction
Jessie went to the store to buy cosmetics. At the cosmetics counter, she reviewed several different colors and brands, but before making her final selection, she researched each product to ensure that the companies had not used animal testing in the manufacturing process. Which of the following best describes Jessie's purchasing decision?
Consumers consider a brand's ethical practices before purchasing their products.
Which of the following describes processes that encourage an organization to make a positive impact on the various stakeholders in its community, including consumers, employees, and the environment?
Corporate social responsibility
__________ refers to the sale of fake products.
Counterfeiting
Of the following, which is NOT a component of the triple bottom-line?
Cultural bottom-line
________ is a strategy to disrupt efforts by the corporate world to dominate our cultural landscape.
Culture jamming
_____________ occurs when companies make false or exaggerated claims about how environmentally friendly their products are
Greenwashing
Which of these techniques refers to the software used to penetrate your computer in order to access your private data?
Malware
A consumer who is unhappy with a product expresses their dissatisfaction to their friends, and boycotts the company that manufactured the product. This is an example of which type of action?
Private response
_______ is an electronic trading system that sells ad space on the webpages people click on at the moment they visit them.
Real-time bidding
___________ is the term used to describe consumers who buy an outfit, wear it once, then return it.
Serial wardrobers
Shoplifting and employee theft lead to inventory and cash losses. The industry term for this type of crime is shrinkage. Based on information you have read in this chapter, which of the following statements is incorrect?
Shoplifting costs U.S. retailers approximately $30 million annually
____________ encourages positive behaviors such as increased literacy and discourages negative activities such as drunk driving.
Social marketing
___________ has been compared to chemical dependency by some psychologists.
Social media addiction
Which of the following statements is not true regarding cyberbullying?
The U.S. Department of CyberSpace ruled that text messages are not categorized as cyberbullying.
A professor at a small private college in New Hampshire that studies buyer behavior has joined with a group of other professors from the area to promote research projects that include the goal of helping people or bringing about social change. In which type of research is the group involved?
Transformative consumer
Which type of strategy enables a business to generate profits, return benefits to the community, and minimize damage to the environment?
Triple bottom-line orientation
The economics of information perspective on marketing regards advertising as __________.
an important source of consumer learning
Consumed consumers are people who are used or exploited, willingly or not, for commercial gain in the marketplace. A lively red market exists for
body parts
The Foreign Corrupt Practices Act makes it illegal for U.S. executives to ________.
bribe foreigners to gain business
Rules of conduct that guide actions in the marketplace are ________________.
business ethics
Greenwashing occurs when _______.
companies make false or exaggerated claims about how environmentally friendly their products are
Many people today feel empowered to choose how, when, or if they will interact with corporations, constructing their own _____________.
consumerspace
Many firms attempt to integrate (a) _____ into their processes as it encourages the organization to make a positive impact on consumers, employees, and the environment.
corporate social responsibility
When a company must inform consumers that previous messages were wrong or misleading, it is engaging in _______
corrective advertising
Initiatives such as Buy Nothing Day and TV Turnoff Week are examples of _______.
culture jamming
The business strategy that attempts to minimize damage to the natural world or even improve natural conditions is the ________ bottom line.
environmental
Which of the following presents a significant ethical and marketing issue marketers are now dealing with?
how much they can or should know about customers
The issue of ________ involves tracking a person's whereabouts via GPS technology on mobile phones and other devices.
locational privacy
Marketers must confront many ethical issues, especially ones that relate to _________________________.
making consumers want things they don't need or are not good for them
Many people are unable to navigate the marketplace as a result of disabilities, illiteracy, or other conditions, which constricts or prevents _________________.
market access
When marketers link products to desirable social attributes, they may be fostering ______________________, where what we own defines our value as a person.
materialism
It is both ethically and financially smart to _______________________ because of the competitive advantage benefits.
maximize customer satisfaction
The U.S. EPA definition of _________ states that everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment.
sustainability
A(n) ______________________ reflects the orientation of companies who adopt the triple bottom-line model.
sustainable business model
Another name for participatory action research (PAR) is _________________, which focuses on consumer research projects that help people or bring about social change.
transformative consumer research
The financial bottom line, social bottom line, and environmental bottom line are all elements of __________________________.
triple bottom-line orientation