CB Exam 3

According to the ABC approach to attitudes, the three components of attitudes are _____ a. affect, behavior, and cognitions b. ability, belief, and cognitions c. analysis, balance, and capabilities d. ability, behavior, and consciousness

A

Carbund is a professional medical fraternity. Individuals have to meet certain criteria to become a member of the group. The national association outlines the activities that the members are expected to perform. Given the information, Carbund is an example of a(n) _____. a.formal group b.informal group c.dissociative group d.outgroup

A

Every morning, Kelly goes for a walk in a park near her apartment. She is acquainted with some of the regular walkers in the park. She greets them whenever they meet and sometimes goes for breakfast with them to a nearby diner. This group is an example of a(n) _____. a.informal group b.dissociative group c.aspirational group d.primary group

A

The person in the household who recognizes a need and provides information about a potential purchase to others is known as the _____. a.influencer b.purchaser c.innovator d.gatekeeper

A

The statement "I really like my new tablet computer" best reflects the _____ component of attitude. a. affect b. analysis c. cognitions d. behavior

A

Which of the following is true of the effects of the source of a message on consumer attitudes? a.The persuasive effect of source credibility tends to be highest when consumers lack the motivation to expend effort attending to the details of an ad. b.Consumers with high involvement are not affected by the credibility of the source of a message. c.The credibility of the source of a message does not have any impact on the certainty with which consumer attitudes are held. d.The persuasive effect of source likeability is more on consumers with a high need for cognition than on those with a low degree of this trait.

A

Which of the following terms refers to specific attempts to change attitudes? a.Persuasion b.Monitoring c.Positioning d.Attitude tracking

A

_____ are relatively enduring overall evaluations of objects, products, services, issues, or people. a.Attitudes b.Beliefs c.Notions d.Prejudices

A

Aspiraational Group

A group a consumer desires to become a member

Dissociative Group

A group to which a consumer does not want to belong

According to the ABC approach to attitudes, the three components of attitudes are

Affect, behavior, cognitions

Attitude Change Strategie

Assumes that if the marketer can influence you to try/buy it will change your attitude and influence future behavior

A(n) _____ is a group that has no membership or application requirements, and codes of conduct may be nonexistent. a.dissociative group b.informal group c.formal group d.aspirational group

B

Barrum Owners is a group that consists of people who own Barrum motorbikes. The members of the group meet every month for members-only rides and other events. The group also has online forums where the members hold discussions. Given the information, Barrum Owners is an example of a(n) _____. a.primary group b.brand community c.informal community d.aspirational group

B

In the context of the elaboration likelihood model, which of the following is true of the peripheral route? a.A consumer is likely to expend considerable effort in comprehending a message. b.A consumer is unlikely to develop cognitive responses to a message. c.A consumer is likely to be fully equipped to process information in a message. d.A consumer is unlikely to pay attention to the expertise of the spokesperson of a message.

B

Jeremy is a ten-year-old boy. His parents drop him to school every day. They now feel that he is old enough to go to school by himself and decide to buy him a bicycle. His parents take him to various bicycle stores to choose a bicycle for him. In the context of household purchase roles, Jeremy is the _____. a.purchaser b.user c.influencer d.laggard

B

___ occurs when marketers attempt to accelerate conversations about their products or services in existing customer circles, or when they develop entirely new forums like blogs or web pages to do the same. a.Outgroup influence b.Amplified word-of-mouth c.Separated self-schema d.Organic word-of-mouth

B

includes marketing efforts that focus on generating excitement that is spread among market segments. a.Stealth marketing b.Buzz marketing c.Dissociative marketing d.Social media marketing

B

Providing coupons to increase the likelihood that a consumer will buy a product is the marketers attempt to change which component of attitude?

Behavioral

Cognitions

Beliefs the consumer has about the object "My Ipad helps me to study"

In the elaboration likelihood model (ELM), nonproduct-related information presented in a message is referred to as a.inconsistent cues b.abstract cues c.peripheral cues d.central cues

C

The statement "I always buy that brand" is an example of the _____ component of attitude. a.affect b.trustworthiness c.behavior d.cognitions

C

__ are consumers who have great influence on the behavior of others relating to product adoption and purchase. a.Conscientious consumers b.Surrogate consumers c.Opinion leaders d.Market mavens

C

Buzz marketing

Creating talk. Stimulating communication among customers

A group that includes members who have frequent, direct contact with one another is known as a(n) _____. a.dissociative group b.secondary group c.aspirational group d.primary group

D

A group to which a consumer does not want to belong is called a _____. a.primary group b.peer group c.formal group d.dissociative group

D

Beth has been searching for the right sunscreen lotion for her skin type. She tries a few brands, but none of them suit her sensitive skin. When Beth finally finds the right sunscreen, she makes it a point to tell all her close friends about how good the product is. The given scenario is an example of _____. a.amplified word-of-mouth b.dissociated self-schema c.separated self-schema d.organic word-of-mouth

D

Fred is a 45-year-old man. He has an analog television without a satellite connection. His savings are low. Therefore, he does not wish to switch to a digital television until the old one breaks down. Which of the following adopter categories best describes Fred? a.Early adopters b.The early majority c.Innovators d.Laggards

D

In the context of the elaboration likelihood model (ELM), the attractiveness of the person delivering a message and the expertise of the spokesperson of a message are examples of a. central cues b. recency effects c. primacy effects d. peripheral cues

D

Ruth keeps account of her family's expenses. She keeps track of the entire family's needs and discusses with other family members about what products need to be bought. She realizes that the family requires a bigger refrigerator and discusses this with her parents. She collects information about refrigerators from various brands so that her parents can make an informed decision. In the given scenario, Ruth plays the role of the _____ in the household purchase process. a.purchaser b.gatekeeper c.innovator d.influencer

D

_____ occurs naturally when consumers truly enjoy a product or service and they want to share their experiences with others. a.Separated self-schema b.Amplified word-of-mouth c.Outgroup influence d.Organic word-of-mouth

D

T/F Early adopter consumers tend to be somewhat older than members of other groups and have lower levels of education and spending power.

False

T/F Jane is a tomboy and aspires to become a mechanic. She wants nothing to do with her friends' fashion club. In the given scenario, Jane considers this club to be an aspirational group.

False

T/F Natalie regularly goes trekking with her college friends. This group of trekkers is an example of a formal group.

False

T/F Reference group influence for product selection tends to be weak for public luxuries.

False

Affect

Feelings about an object "I really like my iPad"

Primary Group

Frequent face-to-face/personal contact (family)

Secondary Group

Infrequent not-as-personal (Professional organization)

Amplified WOM

Marketers stimulate conservation with some action/promotion/opportunity

Informal group

No formal process for membership-- no membership list (friends)

Behavior

Overt behavior that consumers exhibit as well as their intentions to behave "I always buy apple products"

Geodemographics

People with similar backgrounds and means tend to live close to one another and emulate each others behaviors and lifestyles

Formal group

Process for membership-- membership list (organization/church)

Attitudes

Relatively enduring overall evaluations of objects, products, services, issues or people.

______ is considered as the best predictor of purchases that involve lifestyle, highly visible products

Social Class

Persuasion

Specific attempts to change attitudes

T/F Consumer socialization is the process through which young consumers develop attitudes and learn skills that help them function in the marketplace.

True

T/F In the context of adopter categories, late majority consumers and laggards tend to be more cautious about buying new products than members of other groups, and they wait to buy the latest innovations.

True

Discriminate Stimuli

When marketers designs an extra reward and informs the consumer of the bonus reward for the action

Cohort

a group of people who have lived the same experiences, which end up shaping their chore values

Comparative ads

ads that compares features and/or benefits two brands that makes the same product or provides the same service.

Opinion Leaders

consumers who have great influence on the behavior of others relating to product adoption and purchase

Organic WOM

occurs naturally when consumers truly enjoy a product or service and they want to share their experiences with others

Beth has been searching for the right sunscreen lotion for her skin type. She tries a few brands, but none of them suit her sensitive skin. When Beth finally finds the right sunscreen, she makes it a point to tell all her close friends about how good the product is. The given scenario is an example of ______ word-of-mouth

organic

Attitude-behavior consistency

refers to the extent to which a strong relationship exists between attitudes and actual behavior

Psychographics

the way in which consumers lifestyles are measured

Viral Marketing

uses online technologies to facilitate WOM by having consumers spread marketing messages through their online conversations

Lifestyles

ways consumers live and spend their time and money