CB Quiz Questions

Licensing occurs when a company ________.

"rents" a well-known name

Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process.

postpurchase evaluation

When we act the way we assume others expect us to act we are practicing a ________.

self-fulfilling prophecy

Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.

time poverty

People buy products for ________.

what they do what they mean the role the product plays in the consumer's life *ALL OF THESE*

________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.

Comparative advertising

________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fare in the future.

Consumer confidence

Which term refers to sensations that subtly influence how we think about a product?

Context effect

________ uncovers consumer's associations between specific attributes and the general consequences.

Laddering

Which term refers to the bittersweet emotions that arise when a consumer views the past with happiness and sadness?

Nostalgia

Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?

Relationship marketing

________ refers to the tendency people have to react to stimuli similar to an original stimulus in a classical conditioning situation in much the same way they responded to the original stimulus.

The halo effect

________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

The theory of cognitive dissonance

Money available to a household over and above what is required to have a comfortable standard of living is called ________.

discretionary income

A retailer decides to reduce the price of a sport coat that normally costs $98. The reduction in price is $3. The storeowner believes that the reduction will catch the eye of the value shopper. If the sport coat does not sell, the retailer might wish to consider which of the following before making another price change?

Weber's law

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.

a fear appeal

An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.

achievement

Decisions driven by our emotional responses to a product are called ________.

affective

According to the information process-approach to studying the memory process, in the ________ stage, information enters in a way the system will recognize it.

encoding

The alternatives actively measured during a consumer's choice process are the ________ set.

evoked

A transaction in which two or more organizations or people give and receive something of value is called ________.

exchange

All of the following are important components of social class except for ________.

gender

A mental or problem-solving shortcut to make a decision is called a(n) ________.

heuristic

If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.

legitimate

The process by which people select, organize, and interpret sensations is called ________.

perception

The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message. The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.

peripheral

According to Maslow's hierarchy of needs, the lowest order (e.g., most basic) of needs is ________.

physiological

A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?

A central route

Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?

Self-actualization needs

________ memory permits the temporary storage of information we receive from our senses.

Sensory

________ argue(s) that each of us has several "selves that relate to groups

Social identity theory

Which term refers to perception that is below the level of the consumer's awareness?

Subliminal perception

The ________ refers to our more realistic appraisal of the qualities we have and don't have.

actual self

If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for ________.

affiliation

Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.

anthropomorphized

According to the theories of Carl Jung, our shared memories create ________, which involve universal themes and appear frequently in myths and stories across cultures.

archetypes

A consumer who buys the same brand over and over again exhibits ________.

brand loyalty

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

conspicuous consumption

A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.

consumer

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

ideal self

In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.

impression

Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.

impression management

Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.

impulse buying

Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.

position

When marketer's use psychological, sociological, and anthropological factors to analyze a market, they are using ________.

psychographics

A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.

reference group

A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.

satisficing

According to the basic marketing concept, a firm exists to ________.

satisfy needs

When a shopper visits a store like Best Buy to explore options for big-ticket items like TVs or appliances and then he or she finds a cheaper price for the specific model online, the shopper is engaging in ________

showrooming

A communicator's expertise, objectivity and trustworthiness refer to ________.

source credibility

When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.

status symbols

The personality of a retail store is also called ________.

store image

Freud's theory of personality includes the ________.

super ego ego id * All of these *

If a person's identity is derived in large measure from his or her social group. This is called ________.

the collective self

Sophie tells Nick about a great new restaurant. Sophie is practicing ________

word-of-mouth communication