CB Quiz Questions
Licensing occurs when a company ________.
"rents" a well-known name
Consumer satisfaction/dissatisfaction is part of the ________ step of the consumer decision-making process.
postpurchase evaluation
When we act the way we assume others expect us to act we are practicing a ________.
self-fulfilling prophecy
Most Americans will state that they are always rushed for time even though many people have opportunities for leisure. This perception is referred to as ________.
time poverty
People buy products for ________.
what they do what they mean the role the product plays in the consumer's life *ALL OF THESE*
________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.
Comparative advertising
________ measures how optimistic or pessimistic people are about the future health of the economy and how they will fare in the future.
Consumer confidence
Which term refers to sensations that subtly influence how we think about a product?
Context effect
________ uncovers consumer's associations between specific attributes and the general consequences.
Laddering
Which term refers to the bittersweet emotions that arise when a consumer views the past with happiness and sadness?
Nostalgia
Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a company's brands over time?
Relationship marketing
________ refers to the tendency people have to react to stimuli similar to an original stimulus in a classical conditioning situation in much the same way they responded to the original stimulus.
The halo effect
________ is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.
The theory of cognitive dissonance
Money available to a household over and above what is required to have a comfortable standard of living is called ________.
discretionary income
A retailer decides to reduce the price of a sport coat that normally costs $98. The reduction in price is $3. The storeowner believes that the reduction will catch the eye of the value shopper. If the sport coat does not sell, the retailer might wish to consider which of the following before making another price change?
Weber's law
Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
a fear appeal
An individual with a high need for ________ would be most likely to place a premium on products and services that signify success.
achievement
Decisions driven by our emotional responses to a product are called ________.
affective
According to the information process-approach to studying the memory process, in the ________ stage, information enters in a way the system will recognize it.
encoding
The alternatives actively measured during a consumer's choice process are the ________ set.
evoked
A transaction in which two or more organizations or people give and receive something of value is called ________.
exchange
All of the following are important components of social class except for ________.
gender
A mental or problem-solving shortcut to make a decision is called a(n) ________.
heuristic
If a fireman told you to leave your apartment, you would comply because the fireman has ________ power.
legitimate
The process by which people select, organize, and interpret sensations is called ________.
perception
The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message. The ________ route to persuasion is taken when the receiver is not really motivated to think about the arguments made in a communication message.
peripheral
According to Maslow's hierarchy of needs, the lowest order (e.g., most basic) of needs is ________.
physiological
A company wants to persuade a customer to buy its products. If the consumer has a high degree of involvement with products that are sold by the company, what route to persuasion will the company most likely take?
A central route
Which of the following needs from Maslow's hierarchy is addressed by the U.S. Army's advertising slogan "Be all you can be"?
Self-actualization needs
________ memory permits the temporary storage of information we receive from our senses.
Sensory
________ argue(s) that each of us has several "selves that relate to groups
Social identity theory
Which term refers to perception that is below the level of the consumer's awareness?
Subliminal perception
The ________ refers to our more realistic appraisal of the qualities we have and don't have.
actual self
If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for ________.
affiliation
Linda named her car, which she drove to work every day, Sylvia. She talked to her friends about the personality traits her little car seemed to have. Linda has ________ her car.
anthropomorphized
According to the theories of Carl Jung, our shared memories create ________, which involve universal themes and appear frequently in myths and stories across cultures.
archetypes
A consumer who buys the same brand over and over again exhibits ________.
brand loyalty
John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.
conspicuous consumption
A(n) ________ is a person who identifies a need or desire, makes a purchase, and then disposes of a product.
consumer
College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.
ideal self
In advertising terms, a(n) ________ refers to a view or exposure to an advertising message.
impression
Through the process of ________, people try to "manage" what others think of them by strategically choosing clothing and other products that will convey a positive image.
impression management
Anna Jeter has a sudden urge she couldn't resist to buy a new purse; she was engaging in ________.
impulse buying
Lifestyle, attributes, competitors, and quality are all dimensions marketers can use to carve out a brand's ________ in the marketplace.
position
When marketer's use psychological, sociological, and anthropological factors to analyze a market, they are using ________.
psychographics
A(n) ________ is an actual or imaginary individual or group conceived of having significant relevance upon an individual's evaluations, aspirations, or behavior.
reference group
A decision strategy that seeks to deliver an adequate solution rather than the best possible solution is referred to as ________.
satisficing
According to the basic marketing concept, a firm exists to ________.
satisfy needs
When a shopper visits a store like Best Buy to explore options for big-ticket items like TVs or appliances and then he or she finds a cheaper price for the specific model online, the shopper is engaging in ________
showrooming
A communicator's expertise, objectivity and trustworthiness refer to ________.
source credibility
When a Rolls-Royce, a Cartier diamond, and an Andy Warhol painting are bought and displayed as markers of social class, they are ________.
status symbols
The personality of a retail store is also called ________.
store image
Freud's theory of personality includes the ________.
super ego ego id * All of these *
If a person's identity is derived in large measure from his or her social group. This is called ________.
the collective self
Sophie tells Nick about a great new restaurant. Sophie is practicing ________
word-of-mouth communication