CCR 3
Which of the following is the most widely-accepted set of recommendations to clarify the concept of web accessibility that were developed over several years of collaborative involvement by a panel of experts and interested individuals?
Web Content Accessibility Guidelines (WCAG)
On the UofA CatCard, your personal signature is what type of authentication control?
Something you do
In the IT Strategic Planning case study, what approach does the CEB Gartner IT Roadmap Builder application use to communicate with stakeholders and "speaking the language your business partners do"?
Visualization
What is the name of the web accessibility evaluation tool you are required to use for ABP-3 to find Web Content Accessibility Guideline (WCAG) errors?
Wave
What "law" relating to project management states that "adding manpower to a late software project makes it later"?
Brooks' Law
As a part of a developing a risk management strategy, risk analysis considers all of the following except:
Motivation of the hacker
Using Gartner's Magic Quadrant for CRM Vendors as a reference, what type of data mining method would identify an industry relationship among Oracle, SAP, SAS, Yellowfin, and Sisense?
Clustering
According to Pixel Farm, because a mobile device is uniquely personal, approximately what percentage of mobile users have expressed concerns about the collection of personal data by marketers?
75%
Related to project management and our discussion of the the Mythical Man Month, consider the situation shown below where the time to complete each task of the project was estimated to require 3 workers for 4 months (left figure). However, we have found that whole project estimate is low, and each task will actually require 2 months, if we use only our original 3 workers (right figure). Assuming any new workers added would be equally productive as our original workers, in order to complete the remaining 18 months of work in the two months remaining, how many total workers (including our original workers) would be required?
9
In the Ford Motor Assembly Line video case, Henry Ford's grandson claimed that when Henry Ford was asked about whether customers influences his designs for automobiles, Henry Ford responded that if he had asked his customers what they wanted, they would have just asked for what?
A faster horse
According to the Forrester Research on showrooming, what did the National Retail Foundation find as the most common reason for a consumer to research other options while shopping for a product in a physical store?
A price match for the item
Which of the following characteristics would be applicable to an inventory system that is managed using the "Pull" approach?
Able to respond quickly to sudden changes in demand
Which of the following dimensions of the learning brain and variability evaluates and set priorities when seeking to answer the "why of learning"?
Affective network
Which of the following was NOT discussed as a game operations and entertainment strategy that has been used in professional athletics to improve the fan experience?
Allowing fans to ask their favorite athlete questions before and after the game over Facetime
What type of CRM (Customer Relationship Management) system typically provides information concerning customer requests and transactions, as well as creating statistical models of customer behavior and the value of customer relationships over time?
Analytical CRM
What term is commonly used to describe a marketing strategy that sells a group of products or services together at a lower price than their combined individual prices, such as when cable company prices a combined cable TV, broadband Internet access, and telephone service at a lower price than you would pay to purchase each service separately?
Bundling
What term is used to describe the pre-printed codes that can be used as an alternate authentication method when your DuoMobile app isn't available?
Bypass Codes
What term is used to describe an authentication method that examines a person's innate physical characteristics, such as fingerprint scanning, or voice and facial recognition?
Biometrics
When managing inventory, what type of scheduling does the MRP process use?
Backward Scheduling
When considering the economics of risk management, the risk optimization line determines all of the following EXCEPT:
Value of the Asset
What type of customer interaction centers (CIC) is set up to receive and transmit a large volume of requests by telephone service to support customer's questions, requests, complaints, product returns, and requests for product support?
Call Center
Which of the following terms means the pages of relevant results that appear when you search for any given term on a search engine like Google?
SERP (Search Engine Results Page)
In the "Factory of the Future" video case, what does Goldman Sachs anticipate will be the impact of an increased focus on automation and cost savings?
Companies will become more location agnostic when selection the locations for to manufacture products
What term used for project scheduling relates to providing flexibility in the schedule to allow for changes resulting from the envitable unexpected influences that create scheduling variation, such as illness and equipment failures?
Contingency planning
As described in the "Where We Wanted to Go" overview of the Eller College website redesign process, all of the following were described as motivations for the redesign EXCEPT:
Correct Section 508 (Accessibility) Violations
What term is used to describe the path (minimum set of tasks) that will affect the delivery time of the project and must traversed in order to reach completion of the project on time?
Critical Path
What term is used to describe the practice of unloading materials from an incoming trucks or rail cars and loading these materials onto outbound trucks or rail cars, with little or no storage or warehousing in between?
Cross Docking
What term describes the practice of persuading customers to buy additional related products/services (often called "Bolt Ons" or "Add Ons") with the items they're already purchasing that create more a more complete solution, such as selling a case with a smartphone?
Cross selling
According to the Root Cause Analysis video case, what was the root cause analysis recommendation to prevent the stone in the Jefferson Memorial in Washington, DC from crumbling?
Delaying when to turn on the monument's lightning until after sunset
What type of innovation focuses on engaging with a customer as their life events, lifestyle choices, and environmental contexts change dynamically over time?
Customer Intimacy
When a company evaluates the profit/potential of its customers, what group of customers would be considered as "key targets"?
Customers where the company could get a "small share of a big wallet"
In the Total Economic Impact methodology, what aspect of the model is based on the Nobel Prize winning work of Black, Merton, and Scholes in finance that is commonly referred to as the Black-Scholes equation?
Finanical Value of an Option
Similar to the user-centered design method, during which of the following phases of the website design process would the design team focus on the how customers engage with the content with respect to their awareness and interest in the content, their personal evaluation of trial designs before a website design is formally adopted?
Develop customer-oriented content
Which of the following activities is not commonly considered as being part of the Sales Force Automation (SFA) component of Operational CRM (Customer Relationship Management)?
Distribution portals
A business intelligence tool such as PowerBI uses what approach to transform data to help business leaders understand the performance against target and time (trend)?
Dashboards and Visualizations
Asking the question "who are our customers and what are their priorities?" occurs during what step in the Six Sigma DMAIC (Define, Measure, Analyze, Improve, and Control) process?
Define
Which of the following terms describe ERP systems that include administrative, sales, marketing, and human resources processes, as well as functionality that use the Web and connects all facets of the value chain?
ERP II (Enterprise Resource Management II)
Which of the following feasibility constraints considers the question "Can we afford to do the task"?
Economic
As discussed in the Neuro-ID video case study, in addition to measuring a customer's "friction" (e.g., frustration or satisfaction), the system also is able to measure what security-related aspect of customer "intent"?
Entering data in a way associated with fraudulent behaviors
Universal design, or the design of products and environments, to be used by most people without need for adaptation or specialized design, is also described as all of the following, EXCEPT:
Experiential Design
With respect to Customer Relationship Management, which category of a company's "customers" includes government agencies, non-profit organizations, and facilitating firms that help a company achived its goals?
External Stakeholders
As discussed in the Forrester video case, TEI (Total Economic Impact) a business case for OVHcloud captures not only the traditional factors of costs and benefits, but add assessments of risk and what other dimension?
Flexibility
Which of the following was NOT discussed as a common return on investment (ROI) for companies that adopt Customer Relationship Managment (CRM) systems?
Focuses the company's efforts on product sales to likely prospects, since dissatisfied customers typically just leave without saying anything to other people
For mobile commerce customers, expecting that they should have the choice to purchase an item online and then obtain the product either by visiting a brick-and-mortar store location or have the product shipped directly to their home is related to which of the following phases of the m-commerce shopping experience?
Fulfillment
Which of the project management scheduling visualizations includes all three of the triple constraints that are in the Scope Triangle (Time, Resources, and Scope)?
Gantt Chart
In the Project Management at NASA video case, the speaker discussed how communicating with stakeholders through tools such as social media could have all of the following benefits EXCEPT:
Generate additional revenue for NASA projects
What element of a project plan describes the method of delivery that is covered by documents such as the technical specification and test plans?
How it is to be achieved
What group of business leaders is comprised of managers and staff who represent the various organizational units and establish IT priorities and to ensure that the MIS function is meeting the organization's needs?
IT Steering Committee
When considering Return on Investment (ROI), which of the following issues would be considered as a "red flag" (i.e., a warning or indicator, suggesting that there is a potential problem) related to a flawed strategic alignment between IT and the business?
IT often selects projects based on the internal needs of IT rather than projects supporting the company's products and services
Which of the following individual controls relates to the information about an individual requesting access to a system and represents that individual's unique claim of identity?
Identification
Which of the following was NOT mentioned as a business opportunity associated with tracking customers while they are inside a store using wireless technologies such as WiFi and Bluetooth?
Identify when customers search competitor's websites while shopping
Which of the following is generally NOT considered an advantage of a Virtual Private Network (VPN)?
Improves connection speed from remote devices
In terms of the "Believability" of the anticipated benefits resulting from an ROI investment, which of the following would have he lowest level of believability of achieving actual savings?
Increases in manager productivity
Which of the following would generally NOT be considered as a directly quantifiable benefit?
Increasing worker job satisfaction
Named after the inventor of the technique to identify the underlying causes of a problem, what is another name for a Fishbone (Cause and effect) Diagram?
Ishikawa Diagram
With respect to establishing your CatCard as a trusted credential in a multi-factor authentication process, what role does the UArizona CatCard office serve in that process?
Issuing Authority
Which of the following business objectives was NOT discussed as commonly being a method that an IT strategic plan would need to include to support the larger goal of supporting the organization's goals?
It must definte the existing IT architecture to ensure that changes are not made by future development
________ delivers the precise number of parts to be assembled into a finished product at precisely the right time.
JIT (Just in Time)
Being able to reuse information that is created contributes to what critical success factor (which is also know as a key factor) for a high ROI (Return on Investment)?
Knowledge
________ is a disadvantage of cloud-based ERP systems.
Lack of Control
Based upon the "Gartner Magic Quadrant for CRM Vendors" that was discussed in class, Microsoft and Tableau are both considered by Gartner to be in which of the following categories (with respect to "completeness of vision" and "ability to execute")?
Leaders
What type of mobile advertising contacts potential customers about product and store information when the customer is within close proximity of the point of fulfillment of the product or service?
Location-sensitive advertising
In the MPS (Master Production Schedule) the a CD Cabinet (shown below), which of the following planning items will determine the quantity of the next planned manufacturing order for the "CD Cabinet"?
Lot Size rule
As described in the "Ten Axioms for Success", what approach should be used to addresses a common source of project failure described as "scope creep or drift" caused by deviations from the project plan?
Manage Change
Which of the following "Marketing Principles" considers the issue of resource constraints and the importance of understanding the marginal benefit and costs associated with every incremental dollar invested in a segment or product?
Managing resources Tradeoffs
With respect to the Eller College of Management's website design strategy, what role does Eller expect its external web presence to serve with prospective and current students, corporate recruiters, potential donors, and the broader community?
Marketing Hub
What assembly line production method was introduced at Ford Motor Company that standardized parts (e.g., only one color and one engine size) as well as specializing the tasks performed by workers on the assembly line?
Mass Production
According to the video case on the Productivity Paradox, Goldman Sachs believes which of the following causes is the primary reason for the slowing in productivity growth?
Measurement Error
What project scheduling term is used to describe the completion of significant portions of the project or a transition from one phase to another?
Milestone
When designing a security-in-depth strategy, security measures such as firewalls, VPNs and SLL would be examples of what type of control?
Network Access
All of the following approaches are related to the POUR principle making design operable, EXCEPT:
Non-text elements must have a text alternative
Which of the following ERP vendors was originally named "Software Development Laboratories" (SDL) and founded in 1977 by Larry Ellison, Bob Miner, and Ed Oates?
Oracle
What type of firewall protection technique moinitors packets and blocks packets based on thier specific source and destination Internet Protocol (IP) addresses, protocols and ports?
Packet filtering
With respect to measuring the value of an investment, which of the following methods provides an estimate of the time period needed before the net savings equals the initial cost?
Payback Period
Which of the following benefits of an Analytical Customer Relationship Management (CRM) system is related to helping a company understand customer behaviors and preferences to a depth that it allows firms to customize and target their marketing messages?
Personalizing Customer Communications
In the Neuro-ID video case "Intention, Friction and Fraud", all of the following are used to assess the behavior of online users, except:
Personally Identifiable Information
What type of control prevents unauthorized individuals from gaining access to a company's facilities using resources such as walls, doors, fencing, gates, locks, badges, guards, and alarm systems?
Physical control
What is the source of the product demand information that is used to inform Walmart's Cross-docking distribution system?
Point-of-Sale (POS) data from cash registers
According to NAVTEQ, for which of the following services would having access to the user's location be considered as an enhancement, but not a functional requirement, to the value proposition of the application?
Points of Interest (POI) Look-up for Information Services
Which of Porter's Forces focuses on the strategic use of information resources to gain access to distribution channels and create economies of scale?
Potential Threat of New Entrants
________ portals automate upstream business processes involved in purchasing or procuring products between a single buyer and multiple suppliers.
Procurement
According to the Jack Welch on Six Sigma video case, which of the following will happen when a company uses the Six Sigma methodology?
Product quality will improve through reduced variability
What term is used to describe the checkpoints (Go/No-go decision points) that occur during a project that also represent critical success factors (CSFs) for the project?
Project Milestone
_________ is an iterative systems development method that can combine JAD, prototyping, and integrated computer-assisted software engineering (ICASE) tools to significantly reduce the time needed to develop a high-quality system.
RAD
Which of the following is NOT one of the "driving principles" of the Ford manufacturing system?
Redesign (product re-engineering
Cross docking, or the practice of unloading materials from an incoming trucks or rail cars and loading these materials onto outbound trucks or rail cars, with little or no storage or warehousing in between, results in which of the following outcomes that helps manage the bullwhip effect?
Reduced Production Lead Times
What is the term that is used to describe the ability websites to adjust automatically the content, images and how the website is laid out so that it works well with the device where the website is being accessed, such a desktop, laptop or smartphone?
Responsive Web Design
When assessing customer lifetime value, the 80/20 rule, often referred to as the Pareto Principle, describes the importance of the profitability of a small segment of your customer base. Which of the following strategies would be used to manage this highly profitable segment of customers?
Retention Strategy
In the Total Economic Impact methodology, using best and worst case estimates to determine the overall estimated value for costs is an example of which of the following four dimensions?
Risk Adjustment
According to the The POUR principles of accessibility video case, which of the four POUR principles requires content to be available to technologies individuals are using, such as screen readers or an older version of a browser?
Robust
Which of following terms describes the (usually contractual) relationship between a company and the cloud vendor that defines the characteristics and quality of service to be provided?
SLA (Service Level Agreement)
In our discussion of the Toyota Production System, what "quick changeover" technique, credited to Japanese consultant Shigeo Shingo, reduced setup overhead and allowed "just in time" lean manufacturing to be more agile?
SMED (Single Minute Exchange of Dies)
Which of the following is NOT commonly considered to be one of the project management "triple constraints"?
Scale/Quantity
What type of project management assessment is being performed when a project manager uses a PERT (Program Evaluation Review Technique) Chart to compare a milestone's planned start and finish dates with the actual start and finish dates?
Schedule Variance
What type of assistive technology is the JAWS (Job Access With Speech) product?
Screen (Text to Speech) Reader
With respect to the security sphere of protection, which of the following controls would focused on people?
Security Planning
EMV, which stands for the three companies (Europay, MasterCard, and Visa) that originally created the technology, is a technical standard used for what application?
Smart Payment Cards
What type of Intrusion Detection and Prevention System (IDPS) uses a normal traffic baseline, alerts when traffic levels fall outside expected clipping (acceptable or anticipated) levels?
Statistical Anomaly-based
Which of the following dimensions of the learning brain and variability plans, executes, and monitors actions & skills when seeking to answer the "how of learning"?
Strategic network
What term is commonly used to describe how a company builds and maintaining strong barriers to withstand competitive attacks?
Sustainable Competitive Advantage
What term is used to describe the wireless transmission and receipt of data gathered from remote sensors that allows maintenance problems to be managed and controlled from a distance?
Telemetry
In the following critical path diagram, if the time required to complete "Task B" was changed, so that Task B now requires 6 days instead of 2 days, how would the critical path (currently shown as 9 days) be affected?
The critical path will increase to 10 days
Invented by the well-known quality control statistician Dr. Kaoru Ishikawa, what is the name of the analysis tool that provides a systematic way of looking at effects and the causes that create or contribute to those effects?
The fishbone diagram
In a pull-based (Kanban) production system, what does the quantity on the Kanban card indicate?
The quantity of production required to replenish one bin
In the following image, what indicates that the placement of search result has beed determined based on paid advertising?
The work "Ad" before the URL
Issues relating to channel conflicts and regulation are most closely related to what aspect of a SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis?
Threats
Which of the following issues discussed in our class discussion related to explaining the productivity paradox in terms of waiting for employees to gain experience or being able to integrate fully a new information systems with other existing (legacy) information systems?
Time Lags
Which of these is NOT enumerated as a Motivation to Create Accessible Web Content?
To improve the reliability of technical functionality (technology centered motivations)
A bill of materials (BOM) typically would NOT include which of the following items?
Tools and Machines Used by Production
When creating a strategy for deploying a Microsoft PowerBI solution, what approach is typically governed by the central information technologies group who product reports and dashboard consumed (used by) functional business users?
Top-down Corporate BI
What type of marketing is generally characterized by limited communications and little or no ongoing relationship between the buyer and seller?
Transaction-based marketing
What term is commonly used to describe a marketing strategy in which the salesperson provides customers with the opportunity to purchase related products or services of greater value in place of, or along with, the consumerâs initial product or service selection, such as warranties on electronics merchandise and the purchase of a car wash after buying gas at a gas station.
Upselling
When developing accessible websites, web professional should not only consider technical conformance with standards and specifications, but also what other dimension related to users with disabilities?
Usable accessibility
Which of the following actions was described as being a common mistake (pitfall) made when completing ABP-3?
Using cut-and-paste to copy text directly from the web or a word processing document into your website
What recommendation did Don Norman have to improve a design model when designing for the disabled?
Using rapid prototyping
Which of the following elements (documents) of a project plan describes the costs associated with the objectives of the project and includes the project budget?
Who is to do it
The push model is also called ________ which means the production process begins with a ________ that is simply an educated guess as to anticipated customer demand.
make-to-stock; forecast
A _________ conversion introduces components of the new system in stages, introducing modules sequentially until the entire new system is operational.
phased
If the filename of your company's logo image files is "Walmart Logo.jpg" on your computer (i.e., the filename of your company logo has an embedded space in the name), which of the following would the filename used in the "src" attribute on the HTML "IMG" tag?
src="Walmart%20Logo.jpg"
The numerous and diverse interactions they have with their customers, such as telephone contact, direct mailings, and actual physical interactions with customers during their visits to a store, are referred to as customer ________ ________.
touch points
