Ch 11 COMM

A typical​ _____ is a recording of one person offering engaging and relevant material for 10 to 20 minutes.

A podcast is a recording of one person offering engaging and relevant material for 10 to 20 minutes and can include​ interviews, panel​ discussions, or radio shows.

Which of the following is an example of an online mode of presentations that is usually live but NOT​ interactive?

A webcast is broadcast over the Internet to an audience who logs in or registers for that​ event, but a webcast is typically not interactive. It is a​ one-way communication.

A​ _____is an interactive​ web-based seminar that is broadcast over the Internet.

A webinar is an interactive​ web-based seminar that is broadcast over the Internet to an audience who logs in or registers for that event. Although webinars are originally delivered to a live​ audience, they may be recorded and archived for future audiences.

You are developing a presentation for an external audience on your​ company's expansion plans. Which of the following should NOT be part of your audience​ analysis?

Audience analysis occurs after you decide on the purpose of the presentation. The analysis helps you tailor the message to achieve the purpose.

Which of the following is NOT an accurate statement about taking questions during or following a​ presentation?

A​ question-and-answer session reinforces any criticism or objections. Skillful replies to criticism or objections can actually diffuse the negative comments.

Which of the following is a NOT an effective guideline to follow when preparing a podcast for a business or other​ organization?

Choose content that will be relevant for a long time. The audio and video files will be available on the web long after you first release them. Provide content that users will find useful beyond the immediate moment.

Which of the following is the BEST tip for developing effective​ slides?

Create a storyboard and sketch the slides before you create them.

The opening of a presentation has four main goals. Which of the following is NOT one of​ them?

Focus on points that are meaningful to the audience The fact that your audience is more likely to remember the first things they hear makes it all the more important to carefully compose the beginning of your presentation. The opening of a presentation contains the four main goals listed​ here; however, meaningful audience points are included in the body of your presentation.

Which question will NOT help you plan your​ Q&A process?

How can I downplay an audience​ member's question? Speakers often try to​ "wing" the​ Q&A portion of a​ presentation, but planning improves the chances that you will handle the​ Q&A well. During your planning​ process, decide how and when you will handle​ Q&A, anticipate​ questions, and prepare short answers.

Which of the following is NOT a goal of an effective opening for a​ presentation?

Provide data to prove key points Key data and details belong in the body of the presentation.

Some types of questions require a skillful response. Which of the following is a good​ response?

Reframe a hostile question using more objective words. If a questioner seems​ antagonistic, be careful not to become defensive. Reframe the question using less hostile and more objective words. Acknowledge the other​ person's position, and work on creating a mutual understanding of the issue.

Which of the following suggestions will help you effectively deliver your oral​ presentation?

Speaking with individual audience members before your presentation will warm you up and create a bond with your​ audience, leading to a better delivery and reception of your material. The other suggestions here are the opposite of what you should do to effectively deliver a business presentation.

To appear natural and connected to your audience during a business​ presentation, avoid​ _____.

When​ presenting, take cues from your visual aids and avoid holding note cards or a script. If you need more memory cues than your visuals​ provide, try glancing discreetly at notes placed on a nearby table. The other answers are suggestions to improve your​ delivery, and should not be avoided.

What is one of the main obstacles to keeping the audience engaged during a presentation at an online​ meeting?

You cannot rely on visual—or verbal—​feedback, so you need to be proactive in managing the​ audience's needs. You can engage the audience with your​ voice, pace, and screen​ motion, and you can invite questions frequently.

The most important thing for the audience to remember from a business presentation is​ your_____.

Your main message is that one thing you want the audience to recall from your presentation. The best messages will do all four of these things to achieve this​ goal: adopt the​ audience's point of​ view; address a problem the audience cares​ about, highlight what the audience gains from your​ solution, and lead the audience to the outcome you intend.

You are preparing a presentation that will be delivered in front of a small audience in a small room. Which of the following visual aids would NOT be a good choice for the​ presentation?

a video podcast The advantage of a podcast is that is can be viewed at the​ audience's convenience. It is an ineffective use of the​ audience's time when they are gathered for an​ in-person meeting.

Which of the following is TRUE about preparing for a​ question-and-answer (Q&A) session.

anticipate questions and plan short answers Think in advance about questions your audience is likely to ask and practice short answers.

After delivering a presentation about changing vendors to save​ money, you want the audience to discuss the pros and cons with you and make a decision. Your purpose is​ ________.

collaborate If you primarily want the audience to work together with you to reach an​ answer, the general purpose is to collaborate.

For a slide deck to make​ "stand-alone sense," it should​ ________________.

communicate the content to people who did not attend the presentation

One of the most effective things you can do in a team business presentation is to​ ____.

decide how you will handle introductions Will the first presenter introduce everyone at the​ beginning? Or will people introduce​ themselves? Plan the introductions so that team members do not talk over each other.

To increase the likelihood that your answers will satisfy your audience during a business​ presentation's Q&A​ period, follow all of the following advice EXCEPT​ "________."

don't follow up with too many details It can be difficult to provide complete and relevant answers on the fly so try giving a​ three-part answer.​ First, restate or summarize the question to be sure everyone heard​ it, that you understand it​ correctly, and to give yourself time to think of an answer.​ Second, begin your response with your main point.​ Finally, follow up with details. As you​ answer, avoid looking only at the person who asked the question so that the entire room is involved in understanding your point. As you finish your​ answer, bring your eye contact back to the original​ questioner, to signal that you have finished.

If you want to look confident and professional while​ presenting, you should do all of the following EXCEPT​ __________________.

focus solely on the decision makers or those who are sitting front and center Maintain good eye contact with everyone in your​ audience, not just the decision makers or those who are sitting front and center.

When organizing a​ presentation, you should consider doing all of the following EXCEPT​ __________.

limit the number of key points to seven People can keep four or five unrelated chunks of information in their​ short-term memory before forgetting important information. Limit the number of key points to four or five.

Which of the following techniques will improve your speaking​ skills?

modulate your voice A monotone delivery destroys the​ audience's attention. Emphasize important words and phrases.

Which of the following topics is NOT covered during the analysis stage of a business​ presentation's development?

organization

To ensure a professional​ presentation, which of the following should you NOT​ do?

practice presenting only in your head Practice means saying the words out​ loud, not merely going over them in your​ head, to create a​ "sound memory" to recall during your actual presentation.

When you plan to take questions at the end of a​ presentation, what is the BEST​ advice?

repeat the question before you answer it Restate or summarize the question to be sure everyone heard it and that you understand it correctly. Repeating also gives you time to think of an answer.

​A(n)_____ is a​ slide-by-slide sketch that helps create a story flow based on the organization and purpose developed for a business presentation.

storyboard The​ storyboard, a concept borrowed from the film​ industry, presents roughs of your slides in presentation order to help you create a story flow based on the organization and purpose you developed. The storyboard also helps you see the big picture of the business presentation before you get too involved in creating individual slides.

To present effectively​ online, you should​ ____________.

Although you cannot communicate with body language in an online​ presentation, you can engage the audience with excellent vocal delivery.

Elsie knows what outcome she wants to achieve with her​ presentation, and she has thoroughly analyzed the audience. What is the next MOST useful thing to do in the planning​ process?

Analyze the setting to be used for the presentation The setting of your presentation will affect the material you prepare and your presentation style. You may be standing in front of a screen with an audience arranged in rows or tables throughout the​ room, in a small conference​ room, or in front of a computer camera.