Ch 12 Flash Cards
Match the following issues with dependability in replenishment with the correct consequences.
Consistent service levels => Allow planning, such as for appropriate inventory levels. Surprise delays => May shut down a production line. Early deliveries => Create problems with storage
_____________ channels allow consumers to buy products by interacting with advertising media instead of a face-to-face meeting with a salesperson.
Direct marketing
The integration and organization of information and logistics activities across firms to create and deliver products that deliver value to the consumer is known as
supply chain management
Which two of the following are intermediaries that have legal authority to act on behalf of the manufacturer?
1. Agent 2. Broker
Supply chain customer service depends on convenience, which can be improved by implementing which of the following practices?
1. Arranging all necessary details, such as transportation. 2. Ensuring products are available at many outlets.
Which three of the following are the elements of dependability, one of the factors of supply chain customer service?
1. Consistent lead time 2. Safe delivery 3. Complete delivery
Which two of the following could be used in managing potential channel conflicts?
1. Having a channel captain 2. Using expertise or economic influence
Which two of the following are true of merchandise in the cross-docking process?
1. It is unloaded from the supplier, sorted for an individual store, and reloaded onto trucks quickly. 2. It is warehoused only for a short period of time, if at all.
Which of the following should be considered as part of total logistics cost?
1. Materials handling and warehousing 2. Order processing
Which two of the following are characteristic of multi-channel marketing?
1. The goal is to attract, retain, and build relationships with buyers who use various channels. 2. It is a blending of different communication and delivery channels.
Which of the following are functions performed by intermediaries in a marketing channel?
1. Transactional functions 2. Facilitating functions 3. Logistical functions
In the context of a supply chain, customer service is the ability of logistics management to satisfy users in terms of which of these?
1. dependability 2. convenience 3. time
Logistics management includes which two of these?
1. flow of finished products 2. flow of raw materials and parts
_____________ makes possible the flow of goods from a producer, through intermediaries, to a buyer.
A marketing channel
_____________, as it pertains to a supply chain, is the ability to satisfy users in terms of time, dependability, communication, and convenience.
Customer service
What is the correct term for marketing that exploits opportunities with both traditional intermediaries and online?
Multi-channel marketing
_____________ refers to an intermediary who sells to consumers.
Retailing
Which of the these producers uses a direct channel?
Schwan
Which of these producers uses a direct channel?
Schwan
Which of the following degrees of distribution weds some of the market coverage benefits of intensive distribution to the control over resale evident with exclusive distribution?
Selective distribution
Franchising involves
a contractual arrangement between a parent company and another entity that is allowed to operate a business under an established name
A sequence of firms that perform activities required to create and deliver a product or service to ultimate consumers or industrial users is known as
a supply chain
A marketing _______________ consists of those individuals or firms involved in the process of making products available to consumers or industrial users.
channel
When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, _________________ arises.
channel conflict
When an individual attempts to sell her handcrafted jewelry at an art fair, this is known as a(n) __________________ channel of distribution.
direct
When Martha Stewart's products are found only at Macy's, it is an example of _____________ distribution.
exclusive
A contractual arrangement between a parent company and an individual or firm that allows them to operate a certain type of business under an established name and according to specific rules is called
franchising
Those activities that focus on getting right amount of the right products to the right place at the right time at the lowest possible cost are known as
logistics
The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirement is known as
logistics management
Intensive distribution means that a manufacturer places its product in ___________ outlets.
many
Direct and indirect are types of
marketing channels
In addition to Macy's having its own retail outlets in various locations, the retailer also has its own website and catalog. This represents a move toward ______________ marketing.
multichannel
One difference between intensive and exclusive distribution is that the latter uses _______________ retailer(s) in a specified geographical area.
one
Wholesalers are intermediaries who sell to
other intermediaries
The process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal is known as
reverse logistics
One or more intermediaries between _______________ defines an indirect channel of distribution.
the manufacturer and the consumer
Reverse logistics is
the process of reclaiming recyclable and reusable materials for repair, redistribution, or disposal.
Expenses associated with transportation, materials handling and warehousing, inventory, stockouts, order processing, and return goods handling are included in
total logistics cost
Firms that buy products from manufacturers and resell them to retailers are known as
wholsesalers
A direct channel is one that moves a product from the manufacturer to a consumer
without a retailer
