ch 13
what acronym best describes the incredibly short window of three to five seconds after a shopper first encounters a product on a store shelf
FMOT
jared decided to remove himself from social media for one week. during that time, he did not check his FB, insta, or snapchat accounts. it didn't take long for Jared to feel isolated and that he was missing out on what was happening around him. what acronym has been linked to the feeling jared experienced
FOMO
Jenna was excited to purchase a Bluetooth wireless speaker. She brought her purchase home and is now using it for the first time. What acronym represents where Jenna is at in the purchase process?
SMOT
what happens in the zero moment of truth
a customer uses a digital device to begin learning about a potential purchase
An image or line of text that prompts visitors, leads, and customers to perform a desired action is referred to as a call to
action
according to conversion export Chelsea Baldwin, which of the following will help improve CTA conversion rates
add visual cues to CTAs
why are marketing organizations committing increasing percentages of their resources to social media marketing
because people are spending more time on social media platforms
in today's era of media noise, how can marketers break through the clutter to reach their audience
by producing messages that are relevant to each individual consumer
all of the following observations regarding search engine marketing are true except
click through rates are not affected by a links position on a results page
in the planning phase of website development, the planning team works with stakeholders to
develop a clear understanding of the site's target audience and its needs
the umbrella term that refers to the marketing of goods and services using digital mediums, such as e-mail, websites, search engines, and social media platform is
digital marketing
Which website usability attribute addresses how quickly users can perform tasks once they have learned the design
efficiency
which of the following is not an attribute associated with website usability
engagement
research conducted by Hubspot on social media presence universally suggests that it is "a must" for firms to have a presence on which social media platform
by interacting with consumers in a fun, helpful, and interesting manner, social media can help build a successful brand in two main ways: by allowing the firm to develop deeper relationships with customers and by
generating positive word of mouth communication about the brand
what location based tech uses small sensors to send messages to smartphone users who enter a nearby, defined geographic are
geo-fencing
what have sociologists and organizational scientists concluded about the constant use of social media
it has made users less social in face to face settings
which of the following is true regarding the use of domain names
it helps if a company's domain name is the same as the brand
the transmission of data, voice, and video via any wireless-enabled computing device, without a fixed physical connection, is a tech known as
mobile computing
what type of media comes from publicity gained via brand controlled source such as a website, blog, or FB page
owned media
publicity gained through advertising, such as buying a 30-second super bowl commercial or sponsoring a college bowl game, is referred to as
paid media
all of the following are used in social media marketing except
print advertisements
search engines marketing aims to generate website traffic by
purchasing advertisements on search engines
in order to provide consistently relevant and valuable marketing content, marketers must provide consumers with content that is all of the following excepts
repetitive
the process of getting more traffic based on higher ranking for free or organic search results on search engines is referred to as
search engine optimization
google, bing, and yahoo all help users search for information on the WWW. as such they are considered to be
search engines
a marketing practice whose goal is to generate traffic from search engines through both paid and unpaid efforts is caleed
search marketing
internet based applications that enable users to create their own content and share it with others who access these sites are referred to as
social media
what type of marketing uses combinations of digital tools such as websites, online videos, e-mail, blogs, social media, mobile ads, mobile apps, and other digital platforms
social media marketing
the process of identifying and assessing what is being said about a company, individual, product, or brand on the internet is referred to as
social media monitoring
what innovation in the early 20th century started a new age of communication
the intro of broadcast radio tv
search engines have 2 major functions: to provide search users with a ranked list of the websites they've determined are the most relevant, and
to build an index of all web content
which of the following is not a purpose of social media marketing listed in your text
to gain a comp advantage
which of the following is an example of geo-fencing
while shopping at the mall, adam received a text message for a 20% off coupon from one of his fav stores
