Ch 16. MRKT

After shopping in the same store for nearly two hours, Chelsea goes to Burger King for a Whopper, while Cynthia goes to the optical shop to see if her contacts are ready. They engage in these activities without leaving the store in which they have been shopping. They are most likely in a a) superstore. b) hypermarket. c) department store. d) general merchandise retailer. e) discount store.

B

A large retailer selling food and most routinely purchased consumer products is a a) hypermarket. b) supermarket. c) discount store. d) Warehouse club e) Superstore

E

Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise. Greg's store is a) in a traditional business district. b) a rural shopping center. c) in a neighborhood shopping center. d) a non-traditional shopping center. e) a free-standing structure.

E

Jack Ingalls gets a shopping list from his wife. On the list are a potted plant, fresh salmon, motor oil, bread, milk, and a birthday cake. To make just one stop to save time, Jack should go to a(n) a) convenience store. b) off-price retailer. c) specialty store. d) franchiser. e) supermarket.

E

Who provides the environment in which exchanges with ultimate consumers occur? a) Retailers b) Wholesalers c) Catalogers d) Telemarketers e) Producers

a

A general merchandise retailer offers a) a single product line that is stocked in depth. b) few product lines with deep assortments of these lines. c) few choices of a large variety of product lines. d) products through the Internet and catalogs only. e) a variety of product lines that are stocked in depth

A

A retailer is an organization that purchases products for the purpose of reselling them to a) other retail organizations. b) the government. c) ultimate consumers. d) wholesalers. e) nonprofit organizations.

A

By locating in the same general vicinity as other car dealerships, Hartfield Honda can a) facilitate comparison shopping. b) create form utility. c) facilitate wholesale exchanges. d) create possession utility. e) create exchange utility.

A

Colin brags to his friend Reid that his new bike shop has lots of parking and great visibility from Harper Avenue, and his nearest business neighbors are several hundred feet away. Colin has selected a ____________ site for his retail business. a) free-standing b) traditional business district c) neighborhood shopping center d) community shopping center e) regional shopping center

A

Compared with other types of retailers, department stores compete mainly on the basis of a) customer services. b) low prices. c) a very deep assortment of a few specific products. d) high sales volume. e) catalog sales.

A

Hickory Village Shopping Center has two department stores and some specialty and convenience stores. It serves a large geographic area and holds special events to stimulate consumer traffic. Hickory is a _________ shopping center. a) community b) regional c) nontraditional d) neighborhood e) power

A

Off-price retailers feature a) deep discounts, few customer services, and central checkouts. b) sales expertise, wide selections, and low prices. c) overstocks, designer brands, and moderate prices. d) a narrow product range and enormous product availability. e) cash only sales and few customer services.

A

Which type of retail outlet can have up to 200,000 square feet? a) Superstores b) Supermarkets c) Discount stores d) Department stores e) Category killers

A

Category killers compete primarily on the basis of a) enormous product selection and sales expertise. b) low prices and enormous product availability. c) convenient locations and customer services. d) rock-bottom prices and moderate selections. e) one-stop shopping and product availability.

B

Retailing is best characterized as a) large organizations that carry wide and deep product mixes. b) transactions in which the buyer intends to consume the product through personal, family, or household use. c) arrangements whereby a supplier grants a dealer the right to sell its products. d) transactions in which the purchaser intends to use the product for resale or for business operations. e) exchanges that take place only in a store or service establishment.

B

Supermarkets, discount stores, and hypermarkets can all be classified as a) superstores. b) general merchandise retailers. c) department stores. d) specialty retailers. e) off-price retailers.

B

Which of the following is a large-scale, members-only, retailer that combines cash-and-carry wholesaling with discount retailing? a) Warehouse showroom b) Warehouse club c) Catalog showroom d) Category killer e) Hypermarket

B

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes? a) Supermarkets b) Convenience stores c) Discount stores d) Department stores e) Specialty stores

B

A manufacturers' outlet mall is most appropriately classified as a(n) a) discounter. b) specialty retailer. c) off-price retailer. d) category killer. e) department store.

C

A(n) ___________ is a very large specialty store that competes on the basis of lower prices and enormous product availability. a) warehouse club b) off-price retailer c) category killer d) traditional specialty store e) super center

C

Any organization that purchases products for the purpose of reselling them to ultimate consumers is a(n) a) wholesaler. b) shopping center. c) retailer. d) intermediary. e) producer.

C

Large, self-service stores that carry a complete line of food products and some nonfood products are called a) discount stores. b) superstores. c) supermarkets. d) department stores. e) warehouse clubs.

C

Retail facilities located in big, low-cost buildings with large on-premise inventories and minimal services are called a) catalog showrooms. b) category killers. c) warehouse showrooms. d) warehouse clubs. e) display outlets.

C

Shopping centers include a) neighborhood, regional, superregional, power, and strip malls. b) community, rural, urban, and traditional business districts. c) outlet, power, lifestyle, superregional, regional, neighborhood, and community. d) outlet malls, lifestyle, strip malls, and shopping malls. e) free-standing, convenience, traditional, and regional.

C

What type of shopping center usually consists of several small convenience and specialty stores? a) Specialty b) Regional c) Neighborhood d) Convenience e) Community

C

A narrow product mix with a deep product line would most likely be carried by a) mass merchandisers. b) supermarkets. c) discount stores. d) specialty retailers. e) warehouse showrooms.

D

As discount stores improve their services and atmosphere as well as raise their prices, the distinction between discount stores and ____ is becoming blurred. a) superstores b) supermarkets c) specialty stores d) department stores e) category killers

D

Direct selling, direct marketing, and vending machines are all examples of a) producing. b) advertising. c) promoting. d) retailing. e) wholesaling.

D

In Cara's hometown, there is a mall with a small Sears store, a Macy's department store, a couple of fast food restaurants, a few specialty shops, and some convenience stores. The mall features seasonal sidewalks sales and boat shows. This mall is most likely a ______ shopping center. a) neighborhood b) national c) regional d) community e) city

D

Location is important to a retailer because a) suppliers charge more to service stores in certain trading areas. b) a desirable location appeals to consumers' emotions. c) location is the major determinant of store image. d) location determines the trading area from which the store must draw its customers. e) convenient location is an essential customer service element.

D

Many cities are revitalizing their downtown areas by bringing in new retail establishments. They are building new civic structures, passing ordinances that encourage the restoration of historic buildings, and developing mixed-use structures that include retail, residential, and other uses. These areas are best described as a) neighborhood shopping centers. b) community shopping centers. c) traditional shopping centers. d) traditional business districts. e) free-standing structures.

D

Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a________ store. a) department b) catalog c) discount d) traditional specialty e) convenience

D

Specialty stores offer ______ than department stores. a) greater varieties of product lines and higher prices b) lower prices and higher quality c) more product depth and less customer service d) more sales expertise and better selections e) more frequent price discounts and less selection

D

The target market of a regional shopping center typically includes at least _____ people. a) 25,000 b) 50,000 c) 100,000 d) 150,000 e) 250,000

D

What type of retailers are the primary competitors for specialty retailers? a) Discount stores b) Category killers c) Catalog marketers d) Department stores e) Superstores

D

What is the primary distinction between superstores and hypermarkets? a) Superstores offer a wider variety of products than hypermarkets. b) Superstores offer low prices while hypermarkets have moderate to high prices. c) Hypermarkets have fewer departments but deeper product lines than superstores. d) Hypermarkets are larger and have more types of products than superstores. e) These two types of retailers carry very different types of products.

E

When off-price retailers obtain too much in-season, high-quality merchandise, tension between them and ________ builds. a) discount stores b) category killers c) specialty retailers d) warehouse clubs e) department stores

E

Which of the following is an example of a category killer? a) Sears b) Kmart c) Marshalls d) Lady Foot Locker e) Toys "R" Us

E