Ch 2: Convergence and the Reshaping of Mass Media

What is it about the concentration of media ownership that has contributed to increasing media convergence?

A company with multiple channels of delivery has a strong incentive to employ as many of them as possible to get the greatest use from its content.

Which of the following statements regarding U.S. box office revenue in the twenty-first century are true?

Box office revenue is generated by fewer tickets per person each year. Box office revenue reaches over $11 billion per year.

What are the characteristics of feedback in the traditional model of the mass communication process?

Feedback is inferential. Feedback produces little more than basic information about the audience. Feedback is delayed.

Which of the following are general concerns when large, multinational conglomerates make the majority of media acquisitions?

Foreign corporations may try to influence media content to suit their own purposes. Local media industries and local cultures will be overwhelmed by the programs of large, multinational conglomerates. With an eye toward an expanding worldwide market, media companies may tailor their content to the widest possible global audience.

Which of the following are examples of how major media organizations have reacted to user-produced content?

Major print and online news organizations often make use of a large network of unpaid contributors. Some media companies frequently air viewer-created videos. Traditional media outlets often make use of content sources that were previously seen as amateurs.

How has concentration of ownership of media companies impacted the information that is available to consumers?

Media mergers have limited the range of information available to consumers.

Which statement is true of recent movie attendance in the United States?

Only 13% of Americans go to the movies once a month or more.

Which of the following explain the current state of hypercommercialism?

Reaching fragmented audiences is more costly than reaching mass audiences. Media conglomerates need to find ways to pay for large media acquisitions.

Which of the following statements about changes in press coverage of government is accurate?

The number of full-time statehouse newspaper journalists has declined considerably since 2003.

According to New York University law professor Burt Neuborne, conglomeration has led to sensationalism in the press for which of the following reasons?

The press is now subject to a market psychology. The press is no longer controlled by persons feeling a zealous responsibility to the First Amendment.

How do addressable technologies affect audience unity?

They make audiences increasingly fragmented.

Technologies that allow the transmission of very specific content to very specific users are called ______ technologies.

addressable

Which of the following refers to the process by which the audience becomes less of a mass audience and its individual segments become more narrowly defined?

audience fragmentation

The erosion of traditional distinguishing characteristics of specific types of media is called

convergence.

To what does the term "day-and-date release" refer?

releasing a movie in a combination of theater, DVD, download, or video-on-demand simultaneously

Concentration of media ownership has contributed to the emergence of news deserts, which

result in severely limited access to local political news. are communities starved for vital news due to a lack of journalistic resources. result in voters who are less politically engaged.

A media company's practice of making use of as many media channels of delivery as possible is called

synergy