Ch 4 Video Assignment Marketing

In order to determine which combination of crust, sauce, and cheese options work best together, the Domino's researchers employed a(n) __________ research design. a survey-based b experimental c descriptive d focus group e observational

experimental

The group of individuals in the video and the processes by which they gather information to help decision makers generate and validate actionable customer and market insights could be described as Domino's __________. a predicative analytics team b marketing department c advertising agency d marketing information system e customer focus group

marketing information system

In order to better understand consumers' perceptions of the taste of Domino's, the research team utilized an online listening approach, examining unsolicited opinions about their pizza on social networks. This approach would best be described as __________: a casual research b quantitative research c descriptive research d experimental research e observational research

observational research

In order to assess the effectiveness of its "Oh Yes We Did" ad campaign, Domino's tested the ad using a small group of individuals it thought was representative of the overall market. This group of consumers is called a __________. a sample b market segment c behavioral target d population e target market

sample