Ch 8: Social Media, Peer Production, and Web 2.0

social media awareness and response team (SMART)

A group tasked with creating policies and providing support, training, guidance and development expertise for and monitoring of a firm's social media efforts.

astroturfing

Engineering the posting of positive comments and reviews of a firm's product and services. Many rating sites will penalize firms that offer incentives for positive feedback posts.

mash-up

The combination of two or more technologies or data feeds into a single, integrated tool.

WYSIWYG

What you get is what you see. A phrase used to describe graphical editing tools such as those found in a wiki, page layout program or other design tool.

peer production

When users collaboratively work to create content, products, and services. Includes social media sites, open source software, and peer-produced services, such as Skype and BitTorrent, where the participation of users provide the infrastructure and computational resources that enable the services.

taxonomy

A classification into ordered categories.

virtual world

A computer generated environment where users present themselves in the form of an avatar

sock puppets

A fake online persona created to promote a particular point of view, often in praise of a firm, product or individual. Be aware that the use of undisclosed relationships in endorsements is a violation of US Federal Trade Commission rules.

blog roll

A list of a blogger's favorite blogs. While not all blogs include blog rolls, those that do are often displayed on the right or left column of a blog's main page.

RSS

A method for sending/broadcasting data to users who subscribe to a service's RSS feed. Many websites and blogs forward headlines to users who subscribe to their feed, making it easy to scan headlines and click to access relevant news and information.

microblogging

A type of short-message blogging, often made via mobile device. Microblogs are designed to provide rapid notification to their readership rather than detailed or in-depth comments.

wikis

A website that can be modified by anyone, from directly within a web browser.

trackbacks

An automatic notification sent when a link has been created to a person's blog post from an external website, allowing a reciprocal link to that website to be created.

embassy

An established online presence where customers can reach and interact with the firm. An effective embassy approach uses a consistent firm name in all its social media properties.

social media

An online community that allows users to establish a personal profile and communicate with others. Large public social network include Facebook.

avatar

And online identity expressed by an animated or cartoon figure.

user generated content

Any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of media that was created by users of an online system or service, often made available via social media websites.

augmented reality

Computer applications that overlay real-world images with computer generated imagery and data.

podcasts

Digital audio or video files served ass a series of programs or a multimedia blog.

long tail

In this context, refers to an extremely large selection of content or products. The long tail is a phenomenon whereby firms can make money by offering a near limitless selection

wikimasters

Individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location and edit as necessary.

blogosphere

Made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social networking service in which everyday authors can publish their opinions.

mainstream media

Mass media reflective of prevailing currents of thought, influence, or activity. It may be contrasted with alternative media which may contain content discordant with prevailing views.

electronic social network

Online community that allows users to establish a personal profile, link to others, share contents; discover and reinforce affiliations.

blogs

Online journal entries, usually made in a reverse chronological order. Blogs typically provide comment mechanisms where users can post feedback for authors and other readers.

rollback

Operation which returns the database to some previous state. They are important for database integrity, because they mean that the database can be restored to a clean copy even after erroneous operations are performed.

prediction markets

Polling a diverse crowd and aggregating opinions in order to form a forecast of an eventual outcome.

NPOV

neutral point of view. An editorial style that is free of bias and opinion. Wikipedia norms dictate that all articles must be written in NPOV.