CH13 mark

With respect to the typology of service environments, a bank would be categorized as _____.

utilitarian

When orange juice attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?

usage

Rachel is going to the mall to purchase a wedding gift for a co-worker. Based on research, which type of product is she likely to buy?

utilitarian

Which of the following statements is true regarding moods?

Ad and brand attitudes are often influenced in a mood-congruent manner

____ is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

Atmospherics

Which of the following statements is FALSE regarding crowding as a situational characteristic?

Crowding is unpleasant regardless of a consumers' culture.

Shopping on the Internet provides which important time-related dimension?

It has the potential to reduce the amount of time required to make a specific purchase. It provides the consumer with almost total control over when the purchase is made.

Which of the following is the FIRST step in the approach for developing situation-based marketing strategies?

Use observational studies, focus group discussions, depth interviews, and secondary data to discover the various usage situations that influence the consumption of the product.

The purchase decision and consumption process always occur in the context of _____.

a specific situation

A store's atmosphere can influence which of the following?

all of the above

Under conditions of crowding, consumers tend to _____.

all of the above

Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior?

alternative evaluation

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called _____.

antecedent states

Which of the following are components of the physical environment?

colors, aromas, music, and crowding

In which situation do marketers attempt to place their ads in appropriate media contexts to enhance their effectiveness

communications

To understand a consumer's behavior, we must know about the _____.

consumer situation stimulus object

Decisions made by consumers regarding the _____ situation can create significant social problems as well as opportunities for marketers

disposition

Arm & Hammer baking soda has been very successful promoting other uses for this product. Advertisements provide several uses other than baking, such as removing odors from carpeting, the laundry, and kitty litter boxes. Finding more uses for a product is known as _____.

expanded usage situation

Marcie will soon be 50 years old, so to pamper herself, she decided to get a massage. With respect to the typology of service environments, this type of service would be categorized as _____.

hedonic

How does music influence consumer behavior

influences mood

Under conditions of crowding, consumers tend do to all of the following EXCEPT

make more demands on the sales personnel

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____.

momentary condition

Transient feeling states that are generally not tied to a specific event or object are known as _____.

moods

Some consumers are highly susceptible to interpersonal influence, which is a

personality trait

Décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic?

physical surroundings

Which color is arousing

red yellow

Binge drinking among college students can be described as a(n) _____

ritual behavior

A socially defined occasion that triggers a set of interrelated behaviors that occur in a structured format and that have symbolic meaning is referred to as a _____.

ritual situation

Atmosphere is referred to as _____ when describing a service business such as a hospital, bank, or restaurant.

servicescape

The other individuals present in the particular situation are referred to as the

social surroundings

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?

task definition

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation.

communications

Gertrude is very environmentally-conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior concerns which type of situation?

disposition situation

Which situation involves consumers disposing of products or product packages after or before product use?

disposition situation

Which type of industry has developed around the use of ambient scents

environmental fragrancing

Crowding generally produces which outcome for the retail outlet and the consumer

generally negative outcomes for both

Which of the following are antecedent states?

moods and momentary conditions

The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?

package

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.

situational influence

The sum of all the physical features of a retail environment is referred to as the _____.

store atmosphere

Which of the following services would be classified as having an extended hedonic consumption purpose?

cruise

Which of the following is a negative emotion influenced by both the product (e.g., hearing aids, feminine hygiene products) and the situation

embarrassment

Which of the following also includes a situation-specific component?

involvement

James is giving his cousin, Conor, a new video game for his birthday. Which of the following is the most likely reason James is giving this gift?

it is a ritualized consumption experience

A closed-in feeling created by a crowded store will result in adaptive strategies that could _____.

reduce shopping time, reduce purchases, and alter the use of in-store information

Which of the following is NOT a consumption response

task definition

Which of the following is NOT an individual characteristic influencing consumer behavior?

task definition

Which of the following is a situational characteristic?

temporal perspective

Which situational characteristic deals with the effect of time on consumer behavior?

temporal perspective

ohn is a salesman and gave one of his customers an expensive watch. Which of the following is the most likely reason John gave this gift?

to elicit a return favor