ch5 4300

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Conflict of interest

A situation in which a person faces two or more competing standards or goals

Multichannel marketing

The use of several different channels to reach your customers; for example, a Web site, direct mail, and traditional retailing

Variance

Permission n from a government organization to act differently that the laws states

Home retai

entrepreneur arranges a get-together at someone's home where participants can socialize and get acquainted with the entrepreneur and the products or services offered

Pop-up business

A temporary business that offers services or products in a variety of locations for a brief period at a time.

Episodic businesses

A temporary, project-based, or sporadically operating business.

Covenants

The limitations imposed on your property by your neighborhood group

Hybrid entrepreneurship

the process of initiating a business while simultaneously remaining employed for wages or salary

Stand retail

the roadside, flea market, farmers' market, or craft fair business

Maker

A modern term for an inventor, in particular, an inventor who uses modern techniques like 3-D software and 3D printers or do-it- yourself electronics to create new item

moonlighting

working on your own part time after your regular job

Cannibalizing

Taking business away from your employer

Part-time business

A business in which the owner either participates fewer than 35 hours per week or operates on a temporary or seasonal basis while maintaining employment elsewhere for wages or salary.

Outsourcing

Contracting with people or companies outside your business to do work for your business

Poisoning the well

Creating a negative impression among your employers' customers

Zoning laws

Government specifications for acceptable use of land and buildings in particular areas

Intellectual property (IP

Property coming from some sort of original thought, for example, patents, trade secrets, trademarks, and copyrights

Delegation

The assignment of new or additional responsibilities to a subordinate

permanence

The impression of long-term continuity a business gives others.

Aggrandizing

making your business or yourself seem more accomplished than it is

Reciprocal links

A listed, live connection to a different Web site, which in turn displays a similar link to the first Web site.

Volatility

the frequency of business starts and stops

Network marketing

an approach to selling in which the salesperson recruits customers to become distributors of the product or service to others


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