ch5 4300
Conflict of interest
A situation in which a person faces two or more competing standards or goals
Multichannel marketing
The use of several different channels to reach your customers; for example, a Web site, direct mail, and traditional retailing
Variance
Permission n from a government organization to act differently that the laws states
Home retai
entrepreneur arranges a get-together at someone's home where participants can socialize and get acquainted with the entrepreneur and the products or services offered
Pop-up business
A temporary business that offers services or products in a variety of locations for a brief period at a time.
Episodic businesses
A temporary, project-based, or sporadically operating business.
Covenants
The limitations imposed on your property by your neighborhood group
Hybrid entrepreneurship
the process of initiating a business while simultaneously remaining employed for wages or salary
Stand retail
the roadside, flea market, farmers' market, or craft fair business
Maker
A modern term for an inventor, in particular, an inventor who uses modern techniques like 3-D software and 3D printers or do-it- yourself electronics to create new item
moonlighting
working on your own part time after your regular job
Cannibalizing
Taking business away from your employer
Part-time business
A business in which the owner either participates fewer than 35 hours per week or operates on a temporary or seasonal basis while maintaining employment elsewhere for wages or salary.
Outsourcing
Contracting with people or companies outside your business to do work for your business
Poisoning the well
Creating a negative impression among your employers' customers
Zoning laws
Government specifications for acceptable use of land and buildings in particular areas
Intellectual property (IP
Property coming from some sort of original thought, for example, patents, trade secrets, trademarks, and copyrights
Delegation
The assignment of new or additional responsibilities to a subordinate
permanence
The impression of long-term continuity a business gives others.
Aggrandizing
making your business or yourself seem more accomplished than it is
Reciprocal links
A listed, live connection to a different Web site, which in turn displays a similar link to the first Web site.
Volatility
the frequency of business starts and stops
Network marketing
an approach to selling in which the salesperson recruits customers to become distributors of the product or service to others