Ch6 Case Scenario Managing Start-Ups and New Ventures

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If Peter and Noah were starting an online business, which of the following steps would be critical to their success? Check all that apply. -specify how the business will meet social needs -build online relationships -create a professional Web site -find a market niche

- build online relationship -create a professional Web site -find a market niche

If Peter and Noah were starting an online business, which of the following steps would be critical to their success? Check all that apply. -choose a domain name -plan to be acquired -find a market niche -build online relationships

-choose a domain name -find a market niche -build online relationships

Noah says that the thing that makes his company different is: a. the fact that he and Peter have full control of the company. b.the fact that he and Peter brew beer and don't try to do anything else. c. the type of hops the company uses. d. the fact that customers can order whatever type of beer they want

a. the fact that he and Peter have full control of the company.

Peter points out that one of the things he learned about planning the business is a. you have to get financing quickly. b. you can't proceed without a professional website. c. you have to determine your market niche first. d.it doesn't happen linearly.

d.it doesn't happen linearly.

Noah says that the thing that makes his company different is: a. the fact that customers can order whatever type of beer they want. b. the fact that he and Peter have full control of the company. c. the fact that he and Peter brew beer and don't try to do anything else. d. the type of hops the company uses.

the fact that he and Peter have full control of the company.


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