Chapter 1: Objectives

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Summarize the current and future states of the esthetics industry as described in this chapter.

- Consumers: baby boomers; men's skin care will continue to grow - Ingredients: Cruelty-free, vegan, gluten-free, organic - Technology: less invasive technology; tretinoin, botox, AHAs, and oxygen facials - Facilities/Services: Medical spas, concierge estheticians, and teaching hospitals the run clinical studies

Outline skin care practices from early cultures.

- Egypt: one of the earliest uses of henna; used cosmetics as personal beautification habits, for religious ceremonies, and in preparing dead bodies for burials - Greece: kosmetikos, meaning "skilled in the use of cosmetics"; view body as a temple; honey, olive oil, and fine sand were used for elemental (like the sun) protection - Rome: famous for bathhouses where steam therapy, body scrubs, massage and other physical therapies were available; bathing and grooming rituals included rich oils and fragrances made from flowers, saffron, and almonds - Asia: geishas removed body hair using threading; used aburatorigami to blot oil from the skin and reduce shine - Africa: created remedies and grooming aids from natural environment resources such as roots, berries and clay; adorned themselves with a variety of colors to blend into their environment for hunting - Middle Ages: healing with herbs; pale skin a sign of wealth; bathing was not a daily ritual, so they used fragrant oils - Renaissance Era: shaved eyebrows and hairline to look more intellegent; used lead and arsenic face powder; discouraged highly pigmented colors - Age of Extravagance: marie antoinette; bathed in strawberries and milk; scented face powder; bright pink and orange cheeks; small silk patches to conceal blemishes - Victorian Age: modesty; beauty masks and packs to preserve skin health and beauty; bit lips and pinched cheeks for color instead of using makeup

List types of existing esthetics practices to chart your career path.

- Franchised salon or spa - Independently owned skin care clinics and day spas - Full-service salon - Resort or destination spa - Medical spa - Wellness center

Explain how career opportunities and the history of the profession are critical to esthetics.

- Learn about opportunities to plan your career - Get a historical perspective to know where we've been and see how far we've come - Have a better understanding of how culture shapes product development and bring about change

Describe the career options available to licensed estheticians.

- Salon or day spa esthetician - Clinical esthetician - Waxing specialist - Brow specialist - Makeup artistry - Manufacturer's representative - Salesperson or sales manager - Cosmetics buyer - Esthetics writer or beauty editor - Travel industry professional - Educator - Cosmetic chemist or product developer - State licensing inspector or examiner - State board member - Oncology-trained esthetician


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