Chapter 1 Social Media Marketing

What are the 5 Best Practices for Social Media?

1. Begin with a strategy backed by a SMM plan. Random or inconsistent use of social media will not produce any benefits. 2. Be honest and transparent in all your social media efforts. Attempts to misinform or deceive will soon be "outed" to the detriment of the brand and the marketer. Building trust will be amply repaid in the long run. 3. Identify your target audience and understand its media behavior before you begin. There are many ways to engage on social media and different audiences will respond to different kinds of communications. 4. Welcome participation and feedback from your audience. Remember, the audience controls the communications, not the marketer. 5. Remember that what you know today may not be valid tomorrow. SMM changes with the evolution of technologies and of audiences and the social media marketer must be vigilant and nimble to keep up with the changes

What are 4 important aspects of SMM?

1. Creating buzz or newsworthy events, videos, tweets, or blog entries that attract attention and have the potential to become viral. 2. Building ways that enable fans of a brand or company to promote a message themselves. 3. It's based around online conversations. 4. Social media is a part of the larger media ecosystem.

What are the Seven Myths of Social Media?

1. Social Media is Just A Fad. 2. Social Media Is Just For The Young 3. There is No Return on SMM 4. SMM Isn't Right for This Business 5. SMM Is New 6. Social Media is Too Time-Consuming 7. Social Media Is Free

What are 6 suggestions that would help job seekers in the field of Social Media?

1. Stay on Top of Social Media Trends 2. Be Prepared to Think and Act Quickly 3. Be Comfortable With Analytics 4. Learn to Write for Social Media. 5. Establish and Maintain Your Social Media Presence 6. In All You Do, Show Yourself to Be An Effective User of Social Media

What are the two things that primarily separate SMM from regular marketing?

1. You have less control because you require contributions from your audience. 2. You have to build trusting relationships between the company/brand and the audience.

What is the current adoption rate of Social Media?

73% Adoption Rate

What is Social Media Marketing?

The process of gaining website traffic or attention through social media sites.

What is Paid Media?

Traditional print and broadcast media as well as paid advertising on social media platforms and blogs. When you pay to propogate a message forward.

What is Earned Media?

When people talk about a brand and its content, they spread the word with no additional effort on the part of the marketer. This is the most valuable media of all.

What is SMM primarily driven by?

Word of Mouth Marketing: Traditional corporate messages spread from user to user and appear to be coming from a trusted, third-party source, as opposed to the brand or company itself.