Chapter 10

A __________ is owned by the buyer, and permits the firm and designated suppliers, distributors, and other business partners to share product design and development, marketing, production scheduling, inventory management, and unstructured communication, including graphics and e-mail.

private industrial network

Long tail marketing ________.

refers to the ability of firms to profitably market goods to very small online audiences, largely because of the lower costs of reaching very small market segments (people who fall into the long tail ends of a Bell curve)

behavioral targeting

refers to the tracking of the clickstreams (the history of clicking behavior) of individuals across multiple websites for the purpose of understanding their interests and intentions, and exposing them to advertisements that are uniquely suited to their interests.

Which e-commerce business model best represents Amazon's Web Services in which companies pay for computing, storage or throughput as needed?

service provider

Which dimension of e-commerce technology describes the fact that the Internet is available at work, at home, and elsewhere via desktop and mobile services?

ubiquity

direct goods

used in the production process

What revenue model offers basic services or content for​ free, while charging a premium for advanced or special​ features?

​Free/freemium revenue model

What type of service can tell you the price of a house you are looking at or about special exhibits at a museum you are​ passing?

A geoinformation service can provide a special kind of browser for smartphones equipped with a​ built-in GPS and compass that can identify your precise location and where the phone is pointed.

what is a social graph?

A mapping of all significant online social relationships (social network)

e-commerce classification that involves retailing products and services to individual shoppers

B2C (business-to-consumer)

The form of​ e-commerce whose platform enables people to sell goods and services directly to each other is called​ ________.

C2C (Consumer to Consumer)

What are the two most important management challenges in building a successful​ e-commerce presence?

Developing a clear understanding of your business objectives and knowing how to choose the right technology to achieve those objectives

What is it called when transactions are automatically transmitted from one information system to another through a network, eliminating the printing and handling of paper at one end and the inputting of data at the other?

Electronic Data Exchange (EDI)

What is done in the planning phase for the development of an e-commerce presence for a start up company?

In this phase you would envision your Web presence and write a Web mission statement.

Which of the following is true of the effect of information density in e-commerce markets?

Information density increases price transparency for consumers.

What is the fastest growing form of​ e-commerce, with some areas expanding at a rate of 30 percent or more per​ year, and which is estimated to grow to​ $337 billion by​2022?

M-commerce is the​ fastest-growing form of​ e-commerce, expanding at a rate of 30 percent or more per​ year, and is estimated to grow to​ $337 billion by 2022.

What is an effect of the universal technical standards of the Internet and e-commerce on customers?

Reducing search costs

why have many exchanges failed?

Suppliers were reluctant to participate because the exchanges drove prices down and did not offer any long-term relationships with buyers.

Which of the following is true of digital goods?

The cost of producing the original first unit of a digital good is nearly the total cost of the product.

information density

The total amount and quality of information available to all market​ participants, consumers, and merchants alike

In the affiliate revenue model, ___

Web sites send visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting sales.

Which list below contains the correct four kinds of​ e-commerce presence?

Web​ sites, email, social​ media, and offline media

Which of the following sells physical products directly to consumers or to individual businesses?

an e-tailer

refrain guideline of social media behavior

cautions against using company resources on social media without permission.

identify guideline of social media behavior

cautions users to clarify if the views they present are personal or if they represent a company.

organizations have options for responding to problematic​ user-generated social media content that include all of the follow EXCEPT​ _____.

changing the content

A social commerce feature that provides consumers the ability to share their shopping experiences with others is called​ _________.

collaborative shopping

Goods that can be delivered over a digital network are called __________.

digital goods

About 80 percent of online B2B​ e-commerce is still based on proprietary systems for​ ____________.

electronic data interchange (EDI)

__________ are independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing.

exchanges

free/fremium revenue model

firms offer basic services or content for free, while charging a fee for advanced or special features

Which of the following can tell you where your friends are meeting?

geosocial service

M-commerce involves the use of ________.

handheld wireless devices for purchasing goods and services from any location

Crowdsourcing is based on the assumption that ________.

large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts

The foundation for ________ is the global positioning system (GPS).

location-based services

significant risk in using social media

loss of privacy

The fact that universal technical standards for the Internet and electronic commerce exist lowers​ ________ costs, making it cheaper for merchants to sell their goods.

market entry

__________ is the first phase in a timeline to start up a new e-commerce presence.

planning

__________ refers to the ease with which consumers can find out the variety of prices in a market.

price transparency