Chapter 10
A __________ is owned by the buyer, and permits the firm and designated suppliers, distributors, and other business partners to share product design and development, marketing, production scheduling, inventory management, and unstructured communication, including graphics and e-mail.
private industrial network
Long tail marketing ________.
refers to the ability of firms to profitably market goods to very small online audiences, largely because of the lower costs of reaching very small market segments (people who fall into the long tail ends of a Bell curve)
behavioral targeting
refers to the tracking of the clickstreams (the history of clicking behavior) of individuals across multiple websites for the purpose of understanding their interests and intentions, and exposing them to advertisements that are uniquely suited to their interests.
Which e-commerce business model best represents Amazon's Web Services in which companies pay for computing, storage or throughput as needed?
service provider
Which dimension of e-commerce technology describes the fact that the Internet is available at work, at home, and elsewhere via desktop and mobile services?
ubiquity
direct goods
used in the production process
What revenue model offers basic services or content for free, while charging a premium for advanced or special features?
Free/freemium revenue model
What type of service can tell you the price of a house you are looking at or about special exhibits at a museum you are passing?
A geoinformation service can provide a special kind of browser for smartphones equipped with a built-in GPS and compass that can identify your precise location and where the phone is pointed.
what is a social graph?
A mapping of all significant online social relationships (social network)
e-commerce classification that involves retailing products and services to individual shoppers
B2C (business-to-consumer)
The form of e-commerce whose platform enables people to sell goods and services directly to each other is called ________.
C2C (Consumer to Consumer)
What are the two most important management challenges in building a successful e-commerce presence?
Developing a clear understanding of your business objectives and knowing how to choose the right technology to achieve those objectives
What is it called when transactions are automatically transmitted from one information system to another through a network, eliminating the printing and handling of paper at one end and the inputting of data at the other?
Electronic Data Exchange (EDI)
What is done in the planning phase for the development of an e-commerce presence for a start up company?
In this phase you would envision your Web presence and write a Web mission statement.
Which of the following is true of the effect of information density in e-commerce markets?
Information density increases price transparency for consumers.
What is the fastest growing form of e-commerce, with some areas expanding at a rate of 30 percent or more per year, and which is estimated to grow to $337 billion by2022?
M-commerce is the fastest-growing form of e-commerce, expanding at a rate of 30 percent or more per year, and is estimated to grow to $337 billion by 2022.
What is an effect of the universal technical standards of the Internet and e-commerce on customers?
Reducing search costs
why have many exchanges failed?
Suppliers were reluctant to participate because the exchanges drove prices down and did not offer any long-term relationships with buyers.
Which of the following is true of digital goods?
The cost of producing the original first unit of a digital good is nearly the total cost of the product.
information density
The total amount and quality of information available to all market participants, consumers, and merchants alike
In the affiliate revenue model, ___
Web sites send visitors to other Web sites in return for a referral fee or percentage of the revenue from any resulting sales.
Which list below contains the correct four kinds of e-commerce presence?
Web sites, email, social media, and offline media
Which of the following sells physical products directly to consumers or to individual businesses?
an e-tailer
refrain guideline of social media behavior
cautions against using company resources on social media without permission.
identify guideline of social media behavior
cautions users to clarify if the views they present are personal or if they represent a company.
organizations have options for responding to problematic user-generated social media content that include all of the follow EXCEPT _____.
changing the content
A social commerce feature that provides consumers the ability to share their shopping experiences with others is called _________.
collaborative shopping
Goods that can be delivered over a digital network are called __________.
digital goods
About 80 percent of online B2B e-commerce is still based on proprietary systems for ____________.
electronic data interchange (EDI)
__________ are independently owned third-party Net marketplaces that connect thousands of suppliers and buyers for spot purchasing.
exchanges
free/fremium revenue model
firms offer basic services or content for free, while charging a fee for advanced or special features
Which of the following can tell you where your friends are meeting?
geosocial service
M-commerce involves the use of ________.
handheld wireless devices for purchasing goods and services from any location
Crowdsourcing is based on the assumption that ________.
large numbers of people can make better decisions about a wide range of topics or products than a single person or even a small committee of experts
The foundation for ________ is the global positioning system (GPS).
location-based services
significant risk in using social media
loss of privacy
The fact that universal technical standards for the Internet and electronic commerce exist lowers ________ costs, making it cheaper for merchants to sell their goods.
market entry
__________ is the first phase in a timeline to start up a new e-commerce presence.
planning
__________ refers to the ease with which consumers can find out the variety of prices in a market.
price transparency
