Chapter 10 Quiz - MAR2011

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Which of the following is an example of horizontal channel​ conflict? A.A retailer complaining about a​ producer's pricing B.A consumer complaining to a producer about the quality of a product C.A consumer complaining to a retailer about the service they received D.A retailer complaining about receiving damaged goods from a wholesaler E.A Ford dealer complaining that another Ford dealer is advertising in its territory

A Ford dealer complaining that another Ford dealer is advertising in its territory

_______________________ is an example of horizontal channel conflict. A.A retailer complaining about receiving damaged goods from a wholesaler B.A Subaru dealer complaining that another Subaru dealer is advertising in its territory C.A consumer complaining to a producer about the quality of a product D.A retailer complaining about a​ producer's pricing E.A consumer complaining to a retailer about the service he received

A Subaru dealer complaining that another Subaru dealer is advertising in its territory

Channels often involve​ long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental​ changes? A.Control criteria B.Adaptability criteria C.Profitability criteria D.Investment criteria E.Sales criteria

Adaptability criteria

Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this​ represent? A.​Manufacturer-sponsored retailer franchise system B.Corporate VMS C.Conventional distribution channel D.Contractual VMS E.Administered VMS

Administered VMS

​________________________ is the first step in marketing channel design. A.Analyzing consumer needs B.Setting channel objectives C.Identifying the number of intermediaries to use D.Identifying the types of intermediaries to use E.Evaluating major channel alternatives

Analyzing consumer needs

Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final​ buyer? A. Supply chains B.Value delivery networks C.Channel levels D.Marketing channels E.Networking contacts

Channel levels

Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution​ strategy? A.Selective B.Exclusive C.Intensive D.Franchise E.Direct

Exclusive

In which of the following is vertical​ conflict, conflict between different levels of the same​ channel, common? A.Supplier channels B.Independent retailers C.Channel intermediaries D.Wholesalers E.Franchise organizations

Franchise organizations

Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply​ chain? A.Logistics information management B.Electronic data exchange C.Integrated supply chain management D.​Just-in-time logistics management E.Reverse logistics management

Integrated supply chain management

Which of the following represents a new trend in logistics to save​ costs, increase​ efficiencies, and gain faster and more effective access to global​ markets? A.Electronic data exchange B.Outsourcing logistics functions C.Vendor managed inventory D.​Just-in-time logistics E.RFID and barcode tracking

Outsourcing logistics functions

​_____________________ software systems enable companies to coordinate their​ whole-channel marketing efforts. A.Channel management B.Customer relationship management C.Partner relationship management D.Logistics E.Distribution

Partner relationship management

_______________________ entails managing upstream and downstream​ value-added flows of​ materials, final​ goods, and related information among​ suppliers, the​ company, resellers, and final consumers. A.Supply chain management B.Business distribution management C.Wholesaling D.Distribution networks management E.Reseller networks

Supply chain management

Of the​ following, which most closely describes the method by which companies engage and create benefits for their​ customers? A.Channel level B.Supply chain C.Marketing channel D.Customer relationship management E.Value delivery network

Value delivery network

Sherwin-Williams sells its paint and other branded products exclusively through​ company-owned retail stores.​ Sherwin-Williams has established​ a(n) _________. A.conventional distribution channel B.vertical marketing system C.contractual VMS D.corporate VMS E.administered VMS

corporate VMS

Companies today see channel members as​ ______________ and practice strong partner relationship management. A.​first-line partners B.discount pricing C.B2B selling D.consumer advertising E.trade promotions

first-line partners

When setting marketing channel​ objectives, companies should state the objective in terms of​ ______. A.exclusive distribution arrangements B.targeted levels of customer service C.expected profitability D.​competitors' objectives E.the length of the channel

targeted levels of customer service

Many vital and key functions are performed by marketing channels. Of the​ following, which is NOT one of those key​ functions? A.Distribution of persuasive communications B.Manufacturing and assembly C.Fulfillment of completed transactions D.Completion of transactions E.Physical distribution

Manufacturing and assembly

The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this​ goal, which of the following are logistical functional​ areas? A.​Warehousing, inventory​ management, retailing, and logistics information management B.​Warehousing, inventory​ management, transportation, and retailing C.​Retailing, inventory​ management, transportation, and logistics information management D.​Warehousing, inventory​ management, transportation, and logistics information management E.Inventory​ management, transportation,​ shipping, and warehousing

Warehousing, inventory​ management, transportation, and logistics information management

​A(n) _____ consists of​ producers, wholesalers, and retailers acting as a unified system. A.distribution center B.vertical marketing system C.conventional distribution channel D.administered vertical marketing system E.channel level

vertical marketing system

Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as​ full-line forcing. Which of the following statements is true regarding​ full-line forcing? A.It is only legal in New​ York, California, and Texas. B.It is always illegal. C.It is always legal. D.It may or may not be legal. E.It is only illegal in Europe.

It may or may not be legal.

Which of the following is a reason that producers use marketing channels and channel​ intermediaries? A.Using channel intermediaries increases the number of contacts with customers. B.The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C.Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. D.Marketing channel decisions only require a​ short-term commitment. E.Using marketing channels allows producers to retain control over how and to whom they sell their products.

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.

Which of the following indicates the length of a​ channel? A.The number of wholesalers in the channel B.The number of final consumers in the channel C.The number of retailers in the channel D.The number of producers in the channel E.The number of intermediary levels in the channel

The number of intermediary levels in the channel

Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse​ logistics, which means it​ ____________________________. A.involves the entire supply chain management B.is the solution for managing costs and customer satisfaction C.focuses on​ just-in-time inventory management D.it is the centerpiece for quicker times to market and enhanced cost reductions E.enables​ producers, manufacturers, and distribution to maximize cost savings

involves the entire supply chain management

One of the primary advantages of marketing logistics is​ __________________. A.potentially high cost savings and improved customer satisfaction B.cost savings in inventory management C.being the solution for maximizing costs and customer satisfaction D.improved customer satisfaction and faster time to market E.maximizing​ inbound, outbound, and reverse logistics

potentially high cost savings and improved customer satisfaction

When the company has defined its channel​ objectives, it should next identify its major channel alternatives in terms of the types of​ intermediaries, the number of​ intermediaries, and​ __________________. A.consumer needs B.whether to use intensive or exclusive distribution C.the responsibilities of channel members D.the profitability of the channel E.economic criteria

the responsibilities of channel members