Chapter 10 Quiz - MAR2011
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Which of the following is an example of horizontal channel conflict? A.A retailer complaining about a producer's pricing B.A consumer complaining to a producer about the quality of a product C.A consumer complaining to a retailer about the service they received D.A retailer complaining about receiving damaged goods from a wholesaler E.A Ford dealer complaining that another Ford dealer is advertising in its territory
A Ford dealer complaining that another Ford dealer is advertising in its territory
_______________________ is an example of horizontal channel conflict. A.A retailer complaining about receiving damaged goods from a wholesaler B.A Subaru dealer complaining that another Subaru dealer is advertising in its territory C.A consumer complaining to a producer about the quality of a product D.A retailer complaining about a producer's pricing E.A consumer complaining to a retailer about the service he received
A Subaru dealer complaining that another Subaru dealer is advertising in its territory
Channels often involve long-term commitments, and companies have many alternatives. What type of criteria should be used if the company wants to keep the channel flexible so that it can respond to environmental changes? A.Control criteria B.Adaptability criteria C.Profitability criteria D.Investment criteria E.Sales criteria
Adaptability criteria
Large retailers like Walmart have enormous channel control due to their size and power. Which type of channel arrangement does this represent? A.Manufacturer-sponsored retailer franchise system B.Corporate VMS C.Conventional distribution channel D.Contractual VMS E.Administered VMS
Administered VMS
________________________ is the first step in marketing channel design. A.Analyzing consumer needs B.Setting channel objectives C.Identifying the number of intermediaries to use D.Identifying the types of intermediaries to use E.Evaluating major channel alternatives
Analyzing consumer needs
Which of the following describes layers of intermediaries performing some of the work to bring the product and its ownership closer to the final buyer? A. Supply chains B.Value delivery networks C.Channel levels D.Marketing channels E.Networking contacts
Channel levels
Companies such as Breitling watches and Pandora charm bracelets use which of the following types of distribution strategy? A.Selective B.Exclusive C.Intensive D.Franchise E.Direct
Exclusive
In which of the following is vertical conflict, conflict between different levels of the same channel, common? A.Supplier channels B.Independent retailers C.Channel intermediaries D.Wholesalers E.Franchise organizations
Franchise organizations
Which of the following recognizes that improved logistics mandates teamwork across the company and the entire supply chain? A.Logistics information management B.Electronic data exchange C.Integrated supply chain management D.Just-in-time logistics management E.Reverse logistics management
Integrated supply chain management
Which of the following represents a new trend in logistics to save costs, increase efficiencies, and gain faster and more effective access to global markets? A.Electronic data exchange B.Outsourcing logistics functions C.Vendor managed inventory D.Just-in-time logistics E.RFID and barcode tracking
Outsourcing logistics functions
_____________________ software systems enable companies to coordinate their whole-channel marketing efforts. A.Channel management B.Customer relationship management C.Partner relationship management D.Logistics E.Distribution
Partner relationship management
_______________________ entails managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers. A.Supply chain management B.Business distribution management C.Wholesaling D.Distribution networks management E.Reseller networks
Supply chain management
Of the following, which most closely describes the method by which companies engage and create benefits for their customers? A.Channel level B.Supply chain C.Marketing channel D.Customer relationship management E.Value delivery network
Value delivery network
Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established a(n) _________. A.conventional distribution channel B.vertical marketing system C.contractual VMS D.corporate VMS E.administered VMS
corporate VMS
Companies today see channel members as ______________ and practice strong partner relationship management. A.first-line partners B.discount pricing C.B2B selling D.consumer advertising E.trade promotions
first-line partners
When setting marketing channel objectives, companies should state the objective in terms of ______. A.exclusive distribution arrangements B.targeted levels of customer service C.expected profitability D.competitors' objectives E.the length of the channel
targeted levels of customer service
Many vital and key functions are performed by marketing channels. Of the following, which is NOT one of those key functions? A.Distribution of persuasive communications B.Manufacturing and assembly C.Fulfillment of completed transactions D.Completion of transactions E.Physical distribution
Manufacturing and assembly
The goal of logistics is to provide a targeted level of service at the least or lowest possible cost. To achieve this goal, which of the following are logistical functional areas? A.Warehousing, inventory management, retailing, and logistics information management B.Warehousing, inventory management, transportation, and retailing C.Retailing, inventory management, transportation, and logistics information management D.Warehousing, inventory management, transportation, and logistics information management E.Inventory management, transportation, shipping, and warehousing
Warehousing, inventory management, transportation, and logistics information management
A(n) _____ consists of producers, wholesalers, and retailers acting as a unified system. A.distribution center B.vertical marketing system C.conventional distribution channel D.administered vertical marketing system E.channel level
vertical marketing system
Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of its line. This is known as full-line forcing. Which of the following statements is true regarding full-line forcing? A.It is only legal in New York, California, and Texas. B.It is always illegal. C.It is always legal. D.It may or may not be legal. E.It is only illegal in Europe.
It may or may not be legal.
Which of the following is a reason that producers use marketing channels and channel intermediaries? A.Using channel intermediaries increases the number of contacts with customers. B.The reduced costs of using channel intermediaries offsets the inefficiencies of marketing channels. C.Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers. D.Marketing channel decisions only require a short-term commitment. E.Using marketing channels allows producers to retain control over how and to whom they sell their products.
Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers.
Which of the following indicates the length of a channel? A.The number of wholesalers in the channel B.The number of final consumers in the channel C.The number of retailers in the channel D.The number of producers in the channel E.The number of intermediary levels in the channel
The number of intermediary levels in the channel
Marketing logistics addresses not only outbound logistics but also inbound logistics and reverse logistics, which means it ____________________________. A.involves the entire supply chain management B.is the solution for managing costs and customer satisfaction C.focuses on just-in-time inventory management D.it is the centerpiece for quicker times to market and enhanced cost reductions E.enables producers, manufacturers, and distribution to maximize cost savings
involves the entire supply chain management
One of the primary advantages of marketing logistics is __________________. A.potentially high cost savings and improved customer satisfaction B.cost savings in inventory management C.being the solution for maximizing costs and customer satisfaction D.improved customer satisfaction and faster time to market E.maximizing inbound, outbound, and reverse logistics
potentially high cost savings and improved customer satisfaction
When the company has defined its channel objectives, it should next identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and __________________. A.consumer needs B.whether to use intensive or exclusive distribution C.the responsibilities of channel members D.the profitability of the channel E.economic criteria
the responsibilities of channel members