Chapter 10

Which of the following is an example of horizontal channel conflict?

A ford dealer complainer that another Ford dealer is advertising in its territory

Large retailers like Wal-Mart have enormous channel control due to their size and power. Which type of channel arrangement does this represent?

Administered VMS

Sherwin-Williams sells its paint and other branded products exclusively through company-owned retail stores. Sherwin-Williams has established an ________.

Corporate VMS

Online marketers taking business from traditional brick-and-mortar retailers is an example of__________.

Disintermediation

Producers of convenience products typically use ______ distribution

Intensive

Full-line forcing is a practice whereby a producer agrees to sell a brand to a dealer only if the dealer agrees to sell some or all of the rest of its line. Which of the following statements is true regarding full line forcing?

It may or may not be legal

Which of the following describes a just-in time logistics systems?

Just-in-time logistics systems allow producers and retailers to carry small inventories to last for only a few days of operations

Which of the following is a reason that producers use marketing channels and channel intermediaries?

Marketing channel members are able to transform the assortments of products made by producers into the assortments wanted by consumers

Companies now use ________ and supply chain management software to help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners.

Partner relationship management

________ involves reusing, recycling, refurbishing, or disposing of broken, unwanted, or excess products returned by consumers or resellers.

Reverse logistics

The length of a channel is indicated by __________

The number of intermediary levels

When the company defined its channel objectives, it should identify its major channel alternatives in terms of the types of intermediaries, the number of intermediaries, and _________.

The responsibilities of channel members

What are the four major functions of logistics?

Warehousing, inventory management, transportation, logistics information management

What is the most common type of a contractual VMS?

a franchise

Channels often involve long term commitments and companies have many alternatives. What type of criteria should be used if a company wants to keep the channel flexible so that it can respond to environmental changes?

adaptability criteria

What is the first step in marketing channel design?

analyzing consumer needs

An _________ is layer of intermediaries that that performs some work in bringing the product and its ownership closer to find the final buyer

channel level

An ______ is made up of one or more independent producer, wholesalers, retailers, and consumer.

conventional distribution channel

One key function performed by channel members is ________, or shaping offers to meet the buyer's needs, including activities, such as manufacturing, grading, assembling and packaging

matching

Companies today see channel members as first-line customers and practice strong ______

partner relationship management

Which technology could one day make the entire supply chain intelligent and automated?

radio frequency identification

Which channel partners in a company's supply chain are upstream from a manufacturer or producer?

suppliers

When setting channel objectives, companies should state the objectives in terms of _________.

targeted levels of customer service

An ______ is made up of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system.

value delivery network

Under which type of system does the customer share real-time data on sales and current inventory levels with the suppliers and the supplier then takes full responsibility for managing inventories and deliveries?

vendor-managed inventory